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Sainsbury's pauses AI cameras after shopper ousted Sainsbury's has suspended its use of live facial recognition technology at one of its London branches after a customer was wrongly challenged as a shoplifter and asked to leave. Matt Arnold, 46, was buying items at the East Dulwich store when he was stopped by management at a self-service till. Describing the experience as a terrifying glimpse of the future, he has warned that retail surveillance tech risks humiliating customers and creating a system where staff feel compelled to follow automated alerts without applying human logic. The supermarket said it had apologised to Arnold and claimed the mistake was caused by human error, but critics have called for the technology to be scrapped. The incident happened on 6 August as Arnold - a comedy promoter getting supplies for a stand-up event hosted at the next door Dulwich Hamlet Football Club - was waiting for a staff member to approve an alcohol purchase.

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