Media
Can Large Language Models Extract Customer Needs as well as Professional Analysts?
Timoshenko, Artem, Mao, Chengfeng, Hauser, John R.
Identifying customer needs (CNs) is important for product management, product development, and marketing. Applications rely on professional analysts interpreting textual data (e.g., interview transcripts, online reviews) to understand the nuances of customer experience and concisely formulate "jobs to be done." The task is cognitively complex and time-consuming. Current practice facilitates the process with keyword search and machine learning but relies on human judgment to formulate CNs. We examine whether Large Language Models (LLMs) can automatically extract CNs. Because evaluating CNs requires professional judgment, we partnered with a marketing consulting firm to conduct a blind study of CNs extracted by: (1) a foundational LLM with prompt engineering only (Base LLM), (2) an LLM fine-tuned with professionally identified CNs (SFT LLM), and (3) professional analysts. The SFT LLM performs as well as or better than professional analysts when extracting CNs. The extracted CNs are well-formulated, sufficiently specific to identify opportunities, and justified by source content (no hallucinations). The SFT LLM is efficient and provides more complete coverage of CNs. The Base LLM was not sufficiently accurate or specific. Organizations can rely on SFT LLMs to reduce manual effort, enhance the precision of CN articulation, and provide improved insight for innovation and marketing strategy.
Intent Tagging: Exploring Micro-Prompting Interactions for Supporting Granular Human-GenAI Co-Creation Workflows
Gmeiner, Frederic, Marquardt, Nicolai, Bentley, Michael, Romat, Hugo, Pahud, Michel, Brown, David, Roseway, Asta, Martelaro, Nikolas, Holstein, Kenneth, Hinckley, Ken, Riche, Nathalie
Despite Generative AI (GenAI) systems' potential for enhancing content creation, users often struggle to effectively integrate GenAI into their creative workflows. Core challenges include misalignment of AI-generated content with user intentions (intent elicitation and alignment), user uncertainty around how to best communicate their intents to the AI system (prompt formulation), and insufficient flexibility of AI systems to support diverse creative workflows (workflow flexibility). Motivated by these challenges, we created IntentTagger: a system for slide creation based on the notion of Intent Tags - small, atomic conceptual units that encapsulate user intent - for exploring granular and non-linear micro-prompting interactions for Human-GenAI co-creation workflows. Our user study with 12 participants provides insights into the value of flexibly expressing intent across varying levels of ambiguity, meta-intent elicitation, and the benefits and challenges of intent tag-driven workflows. We conclude by discussing the broader implications of our findings and design considerations for GenAI-supported content creation workflows.
AI Mismatches: Identifying Potential Algorithmic Harms Before AI Development
Saxena, Devansh, Jung, Ji-Youn, Forlizzi, Jodi, Holstein, Kenneth, Zimmerman, John
AI systems are often introduced with high expectations, yet many fail to deliver, resulting in unintended harm and missed opportunities for benefit. We frequently observe significant "AI Mismatches", where the system's actual performance falls short of what is needed to ensure safety and co-create value. These mismatches are particularly difficult to address once development is underway, highlighting the need for early-stage intervention. Navigating complex, multi-dimensional risk factors that contribute to AI Mismatches is a persistent challenge. To address it, we propose an AI Mismatch approach to anticipate and mitigate risks early on, focusing on the gap between realistic model performance and required task performance. Through an analysis of 774 AI cases, we extracted a set of critical factors, which informed the development of seven matrices that map the relationships between these factors and highlight high-risk areas. Through case studies, we demonstrate how our approach can help reduce risks in AI development.
FactReasoner: A Probabilistic Approach to Long-Form Factuality Assessment for Large Language Models
Marinescu, Radu, Bhattacharjya, Debarun, Lee, Junkyu, Tchrakian, Tigran, Cano, Javier Carnerero, Hou, Yufang, Daly, Elizabeth, Pascale, Alessandra
Large language models (LLMs) have demonstrated vast capabilities on generative tasks in recent years, yet they struggle with guaranteeing the factual correctness of the generated content. This makes these models unreliable in realistic situations where factually accurate responses are expected. In this paper, we propose FactReasoner, a new factuality assessor that relies on probabilistic reasoning to assess the factuality of a long-form generated response. Specifically, FactReasoner decomposes the response into atomic units, retrieves relevant contexts for them from an external knowledge source, and constructs a joint probability distribution over the atoms and contexts using probabilistic encodings of the logical relationships (entailment, contradiction) between the textual utterances corresponding to the atoms and contexts. FactReasoner then computes the posterior probability of whether atomic units in the response are supported by the retrieved contexts. Our experiments on labeled and unlabeled benchmark datasets demonstrate clearly that FactReasoner improves considerably over state-of-the-art prompt-based approaches in terms of both factual precision and recall.
GenAI vs. Human Fact-Checkers: Accurate Ratings, Flawed Rationales
Tai, Yuehong Cassandra, Patni, Khushi Navin, Hemauer, Nicholas Daniel, Desmarais, Bruce, Lin, Yu-Ru
Despite recent advances in understanding the capabilities and limits of generative artificial intelligence (GenAI) models, we are just beginning to understand their capacity to assess and reason about the veracity of content. We evaluate multiple GenAI models across tasks that involve the rating of, and perceived reasoning about, the credibility of information. The information in our experiments comes from content that subnational U.S. politicians post to Facebook. We find that GPT-4o, one of the most used AI models in consumer applications, outperforms other models, but all models exhibit only moderate agreement with human coders. Importantly, even when GenAI models accurately identify low-credibility content, their reasoning relies heavily on linguistic features and ``hard'' criteria, such as the level of detail, source reliability, and language formality, rather than an understanding of veracity. We also assess the effectiveness of summarized versus full content inputs, finding that summarized content holds promise for improving efficiency without sacrificing accuracy. While GenAI has the potential to support human fact-checkers in scaling misinformation detection, our results caution against relying solely on these models.
EgoSim: An Egocentric Multi-view Simulator and Real Dataset for Body-worn Cameras during Motion and Activity
Hollidt, Dominik, Streli, Paul, Jiang, Jiaxi, Haghighi, Yasaman, Qian, Changlin, Liu, Xintong, Holz, Christian
Research on egocentric tasks in computer vision has mostly focused on head-mounted cameras, such as fisheye cameras or embedded cameras inside immersive headsets. We argue that the increasing miniaturization of optical sensors will lead to the prolific integration of cameras into many more body-worn devices at various locations. This will bring fresh perspectives to established tasks in computer vision and benefit key areas such as human motion tracking, body pose estimation, or action recognition -- particularly for the lower body, which is typically occluded. In this paper, we introduce EgoSim, a novel simulator of body-worn cameras that generates realistic egocentric renderings from multiple perspectives across a wearer's body. A key feature of EgoSim is its use of real motion capture data to render motion artifacts, which are especially noticeable with arm- or leg-worn cameras. In addition, we introduce MultiEgoView, a dataset of egocentric footage from six body-worn cameras and ground-truth full-body 3D poses during several activities: 119 hours of data are derived from AMASS motion sequences in four high-fidelity virtual environments, which we augment with 5 hours of real-world motion data from 13 participants using six GoPro cameras and 3D body pose references from an Xsens motion capture suit. We demonstrate EgoSim's effectiveness by training an end-to-end video-only 3D pose estimation network. Analyzing its domain gap, we show that our dataset and simulator substantially aid training for inference on real-world data. EgoSim code & MultiEgoView dataset: https://siplab.org/projects/EgoSim
Connecting Voices: LoReSpeech as a Low-Resource Speech Parallel Corpus
Aligned audio corpora are fundamental to NLP technologies such as ASR and speech translation, yet they remain scarce for underrepresented languages, hindering their technological integration. This paper introduces a methodology for constructing LoReSpeech, a low-resource speech-to-speech translation corpus. Our approach begins with LoReASR, a sub-corpus of short audios aligned with their transcriptions, created through a collaborative platform. Building on LoReASR, long-form audio recordings, such as biblical texts, are aligned using tools like the MFA. LoReSpeech delivers both intra- and inter-language alignments, enabling advancements in multilingual ASR systems, direct speech-to-speech translation models, and linguistic preservation efforts, while fostering digital inclusivity. This work is conducted within Tutlayt AI project (https://tutlayt.fr).
Uncertainty Quantification in Retrieval Augmented Question Answering
Perez-Beltrachini, Laura, Lapata, Mirella
Retrieval augmented Question Answering (QA) helps QA models overcome knowledge gaps by incorporating retrieved evidence, typically a set of passages, alongside the question at test time. Previous studies show that this approach improves QA performance and reduces hallucinations, without, however, assessing whether the retrieved passages are indeed useful at answering correctly. In this work, we propose to quantify the uncertainty of a QA model via estimating the utility of the passages it is provided with. We train a lightweight neural model to predict passage utility for a target QA model and show that while simple information theoretic metrics can predict answer correctness up to a certain extent, our approach efficiently approximates or outperforms more expensive sampling-based methods. Code and data are available at https://github.com/lauhaide/ragu.
AutoCas: Autoregressive Cascade Predictor in Social Networks via Large Language Models
Zheng, Yuhao, Gong, Chenghua, Sun, Rui, Zhang, Juyuan, Pan, Liming, Lv, Linyuan
Popularity prediction in information cascades plays a crucial role in social computing, with broad applications in viral marketing, misinformation control, and content recommendation. However, information propagation mechanisms, user behavior, and temporal activity patterns exhibit significant diversity, necessitating a foundational model capable of adapting to such variations. At the same time, the amount of available cascade data remains relatively limited compared to the vast datasets used for training large language models (LLMs). Recent studies have demonstrated the feasibility of leveraging LLMs for time-series prediction by exploiting commonalities across different time-series domains. Building on this insight, we introduce the Autoregressive Information Cascade Predictor (AutoCas), an LLM-enhanced model designed specifically for cascade popularity prediction. Unlike natural language sequences, cascade data is characterized by complex local topologies, diffusion contexts, and evolving dynamics, requiring specialized adaptations for effective LLM integration. To address these challenges, we first tokenize cascade data to align it with sequence modeling principles. Next, we reformulate cascade diffusion as an autoregressive modeling task to fully harness the architectural strengths of LLMs. Beyond conventional approaches, we further introduce prompt learning to enhance the synergy between LLMs and cascade prediction. Extensive experiments demonstrate that AutoCas significantly outperforms baseline models in cascade popularity prediction while exhibiting scaling behavior inherited from LLMs. Code is available at this repository: https://anonymous.4open.science/r/AutoCas-85C6
Unmasking Gender Bias in Recommendation Systems and Enhancing Category-Aware Fairness
Kheya, Tahsin Alamgir, Bouadjenek, Mohamed Reda, Aryal, Sunil
Recommendation systems are now an integral part of our daily lives. We rely on them for tasks such as discovering new movies, finding friends on social media, and connecting job seekers with relevant opportunities. Given their vital role, we must ensure these recommendations are free from societal stereotypes. Therefore, evaluating and addressing such biases in recommendation systems is crucial. Previous work evaluating the fairness of recommended items fails to capture certain nuances as they mainly focus on comparing performance metrics for different sensitive groups. In this paper, we introduce a set of comprehensive metrics for quantifying gender bias in recommendations. Specifically, we show the importance of evaluating fairness on a more granular level, which can be achieved using our metrics to capture gender bias using categories of recommended items like genres for movies. Furthermore, we show that employing a category-aware fairness metric as a regularization term along with the main recommendation loss during training can help effectively minimize bias in the models' output. We experiment on three real-world datasets, using five baseline models alongside two popular fairness-aware models, to show the effectiveness of our metrics in evaluating gender bias. Our metrics help provide an enhanced insight into bias in recommended items compared to previous metrics. Additionally, our results demonstrate how incorporating our regularization term significantly improves the fairness in recommendations for different categories without substantial degradation in overall recommendation performance.