Attention is currently considered the most important currency of the web, but there is another, equally important factor amplifies attention: trust. Trust is what enables meaningful engagement between the content creator and consumer. It is hard to earn, easy to lose, and impossible to purchase. The reading experience has never been more important for publishers – alongside with creating great content, it's how they build their brand and their audience. A great reading experience is what enables loyalty and trust, and creates the engagement levels that in turn are able to generate revenue and attract brands.

Japan's most famous novelist is set to return to his alma mater and teach -100 years after his death. Soseki Natsume is being recreated as an android by Nishogakusha University Graduate School, and will be programmed to read material out loud and give lectures. Created in a sitting posture, the robot will be 130 centimeters high and built using 3D scans of a death mask and vintage photos. Soseki Natsume is being recreated into an android by Nishogakusha University Graduate School, which will be programmed to read out material and give lectures. Students from Nishogakusha University Graduate School plan to explore Nastume's life and gather information regarding his physical appearance and size for a closely accurate robot, which they have been granted access to a large college of photos and works by the major newspaper Asahi Shumbun – a former employer of Nastume, reports RocketNews24.

This includes the future of messaging, photos, maps, and more. SAN FRANCISCO – Apple's Worldwide Developers Conference took place in San Francisco Monday morning, where the company introduced significant upgrades to iOS and its other operating systems, including redesigns to Apple Music and Messages. Apple also opened three key features – Siri, Maps and Messages – to third party developers and created the Home app to make for easier control of HomeKit using an iPhone, iPad or Watch. Details of the new features, plus reactions from our staff and other attendees, can be found in the live blog of the conference below. Thanks the audience and Apple community and ends WWDC.

Kate Stanners, Worldwide Creative Director, Saatchi & Saatchi, said, "How to build on 25 years of the Saatchi & Saatchi New Directors' Showcase and an archive of incredible directing talent, whilst producing a screening at the Palais des Festival in Cannes which lives up to our reputation as an agency on the frontier of technological and creative innovation? That's the challenge that we faced this year, and we are rising to it by working with Team One in Los Angeles to explore how Artificial Intelligence and machines can be used to enhance human creativity, a subject that is on the creative radar right now."

Analysts are saying that Apple's upcoming updates to its Siri voice assistant should help the company address criticisms that it can't compete on artificial intelligence. Apple is now opening Siri to apps made by other companies, and like Google and Microsoft, it's bringing the digital assistant to desktop and laptop computers. It's also making Siri smarter by using what Apple calls differential privacy. Patrick Moorhead of Moor Insights & Strategy explains it as Apple using non-personal information in aggregate to teach Siri new tricks, then having all the personalization take place on the individual device. It's in contrast to Google's approach of doing everything over the internet -- that is, in the "cloud."

SAN FRANCISCO – Apple is working to make its iPhone and other gadgets smarter, responding to competitors' recent moves by building more artificial intelligence into its Siri digital assistant, photos, maps and other online services. The tech giant kicked off its annual software conference by announcing new software features for the Apple Watch and Apple TV, as well, while unveiling a new design for the Apple Music service. It's also extending Apple Pay to the web, so users can pay for purchases made on their Mac computers using the fingerprint authorization on their iPhone or Apple Watch. Most of these new features won't arrive until this fall. At a time when sales of its flagship iPhone are slowing, Apple seemed determined to show that it can make its gadgets indispensable, or at least as useful as its competitors' products.

Ubisoft has decided that all of its major video game franchises should be turned into movies. Following Assassin's Creed and The Division, the publisher has reiterated (almost three years after its original announcement) that Watch Dogs is getting a big screen adaptation. There's no word, however, on when it'll be coming out. Or what it'll be like. The upcoming Watch Dogs 2 has a wildly different tone to its predecessor, removing the unlikeable Aiden Pearce in favor of a more youthful hero.

The project also stars Jesse Plemons of Fargo and Breaking Bad fame and joins the slate of upcoming Netflix original films with the likes of Ellen Page, Paul Rudd and Brad Pitt. There's no word on when The Discovery will make its debut, but Deadline reports there are plans for a 2017 theatrical release alongside the streaming premiere. It's a similar strategy the service took for Beasts of No Nation, making it available for both streaming and theater-goers after its release. This is just the latest in a string of movie announcements from Amazon and Netflix, as both services are adding full-length films at almost the same rate they're announcing original series.

The design of a man-made object is only complete when people use it. Charles Babbage designed the first computer between 1833 and 1871. The Apple Macintosh computer was invented: the birth of a mass-market PC with a graphical user interface and mouse. A completely new operating system was created to navigate information within this graphical interface. Since then, screens have continued to shrink.

The tech giant kicked off its annual software conference by announcing new software features for the Apple Watch and Apple TV, as well, while unveiling a new design for the Apple Music service. It's also extending Apple Pay to the web, so users can pay for purchases made on their Mac computers. Most of these new features won't arrive until this fall. At a time when sales of its flagship iPhone are slowing, Apple seemed determined to show that it can make its gadgets indispensable, or at least as useful as its competitors' products. Still, the tech giant is taking a cautious approach to integrating computer intelligence into its online services.