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Resources -- 8-Point Arc
How to get back on track. What It Is and How To Fix It. Apr 13, 2017 Apr 11, 2017 Be Better Be Different Episode 25: Does content marketing proficiency translate into better overall company performance? Apr 11, 2017 Apr 6, 2017 Strong brand storytelling drives growth--we can prove it. Apr 6, 2017 Apr 4, 2017 Podcast: Be Better Be Different Episode 24: High engagement numbers doesn't necessarily mean your content marketing is working Apr 4, 2017 March 2017 Mar 30, 2017 Good personalization is a balancing act, so why do marketers focus so much on one area? Mar 30, 2017 Mar 29, 2017 Be better Be Different Episode 23: Competing brands tend to mimic each other and its been happening for decades Mar 29, 2017 Mar 24, 2017 Are you losing prospective customers? Dec 1, 2016 November 2016 Nov 29, 2016 Podcast Be Better Be Different Episode 8: How to set the foundation for your brand story Nov 29, 2016 Nov 23, 2016 Thanksgiving message Nov 23, 2016 Nov 17, 2016 What are AI and Machine Learning--And Should a Marketer Care?
13 Smart Brands Using Technology to Power Their Content
It's a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays. But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there's serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences. If you read our recent 2018 Content Marketing Predictions e-book, you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot's Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. Autodesk's Dusty DiMercurio sees an impending rise in augmented reality content at live events; and Chief Content Officer's Clare McDermott is all but ready to bow down to the AI overlords and embrace a more automated future. These expectations of greater tech dependence are likely well founded.
Siri's news bulletin feature goes live in the UK and Australia
Brits can now ask their iThings to give them a brief update on what's happening in the world with the command: "Hey Siri, give me the news." Siri doesn't actually read the news, though, and instead will automatically play the latest podcast from a trusted source of your choice. I was treated to a 2-minute bulletin from BBC News when I said the magic words to Siri this morning, which also offered Sky News and LBC up as alternative sources. As Apple prepares Siri for life inside its HomePod smart speaker, it first added the news briefing feature to the beta version of iOS 11.2.5 -- limiting it to the States at that point, too, where The Washington Post, Fox News, NPR or CNN provide the updates. In a matter of weeks, however, it's now graduated out of beta to become a standard Siri feature in iOS 11, whilst rolling out to new territories.
Overseas opportunities on offer for businesses in Artificial Intelligence (AI) sector
Canadian academia, industry and government are heavily investing in Artificial Intelligence, setting the stage for it to become a research and development powerhouse. Silicon Valley needs little introduction: it is a global leader in technology start-ups and venture capital with significant AI strengths.
Kojien dictionary definition for 'LGBT' criticized for inaccuracy by advocates
The publisher of Kojien, the nation's most authoritative dictionary, has drawn complaints from advocates for sexual minorities for incorrectly defining the term, "LGBT," in its latest edition released Friday. "Lesbian," "gay" and "bisexual" are terms used to describe sexual orientations, while "transgender" is used to "describe people whose gender identity does not match the sex or gender they were identified as having at birth." But the seventh edition of Kojien failed to separate the meaning of "lesbian," "gay" and "bisexual," from "transgender," defining the meaning of "LGBT" collectively as "people whose sexual orientations are different from the majority." Following its release, many LGBT advocates took to Twitter and Facebook to point out the mistake, urging the publisher to make a correction. Iwanami Shoten, the publisher, admitted the inaccuracy, saying the explanation of the term was "insufficient."
[D] Vehicle Route Optimization Problem • r/MachineLearning
I'm trying to study a solution for a problem I was asked to solve. It's kinda based on the Travelling Salesman problem, basically there's a geographic zone that a vehicle needs to cover (the vehicle should travel through the streets of his assigned zone), optimizing the route in relation to a fuel consumption function. My formulation of the problem consists of a graph V,E where V intersection of streets in the zone of interest, E street which connects two nodes. Edges have weights based on the street actual length. The vehicle starts from the deposit (initial node) and returns to the deposit after visiting all nodes.
What has AI ever done for us?
At the moment, legal AI is at the "frothy" part of the hype cycle. It's a bit like the scene What did the Romans ever do for us? in the film the Life of Brian, but in reverse. The scene's premise is that the Romans did little, but of course they did a lot. Legal AI promises a lot but at the moment has delivered little. Somewhat frustratingly, while a decade from now it will be obvious in hindsight that the world beater was going to be "X", right now we don't know what that "X" will be.