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Managing Marketing: The Psychology Of Brand Language Using Artificial Intelligence
Managing Marketing is a weekly podcast hosted by TrinityP3. Each one is a conversation with a marketing thought-leader, professional, practitioner and experts on the issues and topics of interest to marketers and business leaders everywhere. In this special series, TrinityP3's Anton Buchner discusses the rise of Artificial Intelligence and the impact it is having on marketing. Alastair Herbert is the founder of the research consultancy Linguabrand. He shares his wisdom having developed a deep-listening robot (Bob), that analyses visual and verbal language. Alastair introduces you to how Bob listens and analyses the psychology of language that humans potentially miss in data analysis and research groups. Bob can uncover insights to help brands shift the conversation away from sounding generic, to position themselves more persuasively. Follow Managing Marketing on Soundcloud, TuneIn, Stitcher, Spotify and Apple Podcast. Welcome to Managing Marketing, a weekly podcast where we sit down and talk with thought leaders and experts on the issues and opportunities in the marketing and business world. And it's quite warm here, so windows are open, so if you hear barking dogs, police cars, or squawking birds, you all know the reason why. It's nothing to do with COVID, it's actually just to do with enjoying summer. Now I'm really excited to have a chat with you today. As in most communications, I think most people realise that the vast majority of it is actually subconscious. And hopefully, by the end of this session, your listeners will have a much better understanding of how communications work. I'm sure they'll be excited. Before we jump in, I met you relatively recently through a colleague, Jeremy Taylor-Riley. He's now a business colleague of yours, I believe. Well, we actually go back to school days together. And what was great is that we โ I think this was back when dinosaurs ruled the earth.
[R] Embracing Change: Continual Learning in Deep Neural Networks
Artificial intelligence research has seen enormous progress over the past few decades, but it predominantly relies on fixed datasets and stationary environments. Continual learning is an increasingly relevant area of study that asks how artificial systems might learn sequentially, as biological systems do, from a continuous stream of correlated data. In the present review, we relate continual learning to the learning dynamics of neural networks, highlighting the potential it has to considerably improve data efficiency. We further consider the many new biologically inspired approaches that have emerged in recent years, focusing on those that utilize regularization, modularity, memory, and meta-learning, and highlight some of the most promising and impactful directions. Also gives some inspirations around this topic draw from the biological systems.
Multi-View Dynamic Heterogeneous Information Network Embedding
Zhang, Zhenghao, Huang, Jianbin, Tan, Qinglin
Most existing Heterogeneous Information Network (HIN) embedding methods focus on static environments while neglecting the evolving characteristic of realworld networks. Although several dynamic embedding methods have been proposed, they are merely designed for homogeneous networks and cannot be directly applied in heterogeneous environment. To tackle above challenges, we propose a novel framework for incorporating temporal information into HIN embedding, denoted as Multi-View Dynamic HIN Embedding (MDHNE), which can efficiently preserve evolution patterns of implicit relationships from different views in updating node representations over time. We first transform HIN to a series of homogeneous networks corresponding to different views. Then our proposed MDHNE applies Recurrent Neural Network (RNN) to incorporate evolving pattern of complex network structure and semantic relationships between nodes into latent embedding spaces, and thus the node representations from multiple views can be learned and updated when HIN evolves over time. Moreover, we come up with an attention based fusion mechanism, which can automatically infer weights of latent representations corresponding to different views by minimizing the objective function specific for different mining tasks. Extensive experiments clearly demonstrate that our MDHNE model outperforms state-of-the-art baselines on three real-world dynamic datasets for different network mining tasks.
Some Ring doorbells can catch fire, hundreds of thousands need to be re-installed
Amazon's property-surveillance company Ring has "recalled" hundreds of thousands of its namesake doorbell video cameras after some caught fire and people were burned. The company said there's only a risk if the wrong screws were used for installation. "Ring has received 85 incident reports of incorrect doorbell screws installed, with 23 of those doorbells igniting, resulting in minor property damage," the federal Consumer Product Safety Commission said in an advisory. "The firm has received eight reports of minor burns." Ring said in its own advisory that if the doorbell is installed correctly, "there is no risk to consumers or potential hazard." Though classified by Ring and the commission as a "recall," the problem with the 2nd Generation devices, model number 5UM5E5, should be addressed via re-installation, the company and commission said.
Podcast: Can you teach a machine common sense?
Artificial intelligence has become such a big part of our lives, you'd be forgiven for losing count of the algorithms you interact with. But the AI powering your weather forecast, Instagram filter, or favorite Spotify playlist is a far cry from the hyper-intelligent thinking machines industry pioneers have been musing about for decades. Deep learning, the technology driving the current AI boom, can train machines to become masters at all sorts of tasks. But it can only learn only one at a time. And because most AI models train their skillset on thousands or millions of existing examples, they end up replicating patterns within historical data--including the many bad decisions people have made, like marginalizing people of color and women. Still, systems like the board-game champion AlphaZero and the increasingly convincing fake-text generator GPT-3 have stoked the flames of debate regarding when humans will create an artificial general intelligence--machines that can multitask, think, and reason for themselves. Beyond the answer to how we might develop technologies capable of common sense or self-improvement lies yet another question: who really benefits from the replication of human intelligence in an artificial mind? "Most of the value that's being generated by AI today is returning back to the billion dollar companies that already have a fantastical amount of resources at their disposal," says Karen Hao, MIT Technology Review's senior AI reporter and the writer of The Algorithm. "And we haven't really figured out how to convert that value or distribute that value to other people."
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Our in house ML models can estimate pitch and extract chords from audio streams, on the fly, in realtime. Our proprietary models can estimate the 3d position and orientation of real instruments from a single photograph. The algorithms are trained using a mix of real and synthetic data, and can work with reflective surfaces and repeating patterns. We've developed new machine learning algorithms that can synthesize novel and kinematically accurate 3d musical performance from just a midi audio file, for the use in education and AR / VR. Our tools can perform advanced full body and hand inverse kinematics to fit the same 3d musical performance to different avatars.
This soundbar boasts big value for small spaces
The real crux of the issue isn't whether or not the SR-B20A is a good soundbar: it is, delivering robust audio for TV, movies, music, and games, despite the lack of an external subwoofer. The issue is that there are same-price'bars that do more: Yamaha's own YAS-109 soundbar is roughly the same price and gets you Amazon Alexa compatibility, while the very valuable Vizio V-Series'bar includes a very respectable external subwoofer at, by this estimation, no extra cost. The best thing about the SR-B20A is that it delivers very respectable sound without the need for an external subwoofer. If you really don't have much space to work with, it's an ideal choice. However, if you want to maximize sound quality per dollar, you're probably better off springing for a soundbar that delivers the kind of cinematic punch made possible by an external sub.
Deepfakes: Curbing the spread of misinformation
Improved technology and the 24-hour nature of our online world means it's becoming increasingly difficult to judge if the media we consume is sincere or genuine. Deepfakes, which are synthetic videos and audio recordings, generated using artificial intelligence, are becoming common and have the potential to be malicious. The main method for creating them involves the training of a generative adversarial network (GAN). This is a type of machine learning (ML) framework where two neural networks compete against each other. One network (a generator) creates deepfaked video candidates and the other network (a discriminator) tries to classify the candidates as either real or fake.