The growth of the tech startup ecosystem in Latin America (LATAM) is driven by innovative entrepreneurs addressing market needs across various sectors. However, these startups encounter unique challenges and risks that require specific management approaches. This paper explores a case study with the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) metrics within the context of the online food delivery industry in LATAM, serving as a model for valuing startups using the Discounted Cash Flow (DCF) method. By analyzing key emerging powers such as Argentina, Colombia, Uruguay, Costa Rica, Panama, and Ecuador, the study highlights the potential and profitability of AI-driven startups in the region through the development of a ranking of emerging powers in Latin America for tech startup investment. The paper also examines the political, economic, and competitive risks faced by startups and offers strategic insights on mitigating these risks to maximize investment returns. Furthermore, the research underscores the value of diversifying investment portfolios with startups in emerging markets, emphasizing the opportunities for substantial growth and returns despite inherent risks.

The deployment of multimodal large language models (MLLMs) has demonstrated remarkable success in engaging in conversations involving visual inputs, thanks to the superior power of large language models (LLMs). Those MLLMs are typically built based on the LLMs, with an image encoder to process images into the token embedding space of the LLMs. However, the integration of visual modality has introduced a unique vulnerability: the MLLM becomes susceptible to malicious visual inputs and prone to generating sensitive or harmful responses, even though the LLM has been trained on textual dataset to align with human value. In this paper, we first raise the following question: "Do the MLLMs possess safety-awareness against malicious image inputs?". We find that after adding a principle that specifies the safety requirement into the input of the MLLM, the model's safety awareness becomes boosted. This phenomenon verifies the existence of MLLM's safety-awareness against image inputs, it is only weakened by the modality gap. We then introduce a simple yet effective technique termed Constitutional Calibration (CoCA), which amplifies the safety-awareness of the MLLM by calibrating its output distribution. Our proposed strategy helps the model reclaim its original safety awareness without losing its original capabilities. We verify the effectiveness of our approach on both multimodal safety and understanding benchmarks.

The development of unbiased large language models is widely recognized as crucial, yet existing benchmarks fall short in detecting biases due to limited scope, contamination, and lack of a fairness baseline. SAGED(-Bias) is the first holistic benchmarking pipeline to address these problems. The pipeline encompasses five core stages: scraping materials, assembling benchmarks, generating responses, extracting numeric features, and diagnosing with disparity metrics. SAGED includes metrics for max disparity, such as impact ratio, and bias concentration, such as Max Z-scores. Noticing that assessment tool bias and contextual bias in prompts can distort evaluation, SAGED implements counterfactual branching and baseline calibration for mitigation. For demonstration, we use SAGED on G20 Countries with popular 8b-level models including Gemma2, Llama3.1, Mistral, and Qwen2. With sentiment analysis, we find that while Mistral and Qwen2 show lower max disparity and higher bias concentration than Gemma2 and Llama3.1, all models are notably biased against countries like Russia and (except for Qwen2) China. With further experiments to have models role-playing U.S. (vice-/former-) presidents, we see bias amplifies and shifts in heterogeneous directions. Moreover, we see Qwen2 and Mistral not engage in role-playing, while Llama3.1 and Gemma2 role-play Trump notably more intensively than Biden and Harris, indicating role-playing performance bias in these models.

System prompts that include detailed instructions to describe the task performed by the underlying large language model (LLM) can easily transform foundation models into tools and services with minimal overhead. Because of their crucial impact on the utility, they are often considered intellectual property, similar to the code of a software product. However, extracting system prompts is easily possible by using prompt injection. As of today, there is no effective countermeasure to prevent the stealing of system prompts and all safeguarding efforts could be evaded with carefully crafted prompt injections that bypass all protection mechanisms.In this work, we propose an alternative to conventional system prompts. We introduce prompt obfuscation to prevent the extraction of the system prompt while maintaining the utility of the system itself with only little overhead. The core idea is to find a representation of the original system prompt that leads to the same functionality, while the obfuscated system prompt does not contain any information that allows conclusions to be drawn about the original system prompt. We implement an optimization-based method to find an obfuscated prompt representation while maintaining the functionality. To evaluate our approach, we investigate eight different metrics to compare the performance of a system using the original and the obfuscated system prompts, and we show that the obfuscated version is constantly on par with the original one. We further perform three different deobfuscation attacks and show that with access to the obfuscated prompt and the LLM itself, we are not able to consistently extract meaningful information. Overall, we showed that prompt obfuscation can be an effective method to protect intellectual property while maintaining the same utility as the original system prompt.

Written texts reflect an author's perspective, making the thorough analysis of literature a key research method in fields such as the humanities and social sciences. However, conventional text mining techniques like sentiment analysis and topic modeling are limited in their ability to capture the hierarchical narrative structures that reveal deeper argumentative patterns. To address this gap, we propose a method that leverages large language models (LLMs) to extract and organize these structures into a hierarchical framework. We validate this approach by analyzing public opinions on generative AI collected by Japan's Agency for Cultural Affairs, comparing the narratives of supporters and critics. Our analysis provides clearer visualization of the factors influencing divergent opinions on generative AI, offering deeper insights into the structures of agreement and disagreement.

As Artificial Intelligence applications expand, the evaluation of models faces heightened scrutiny. Ensuring public readiness requires evaluation datasets, which differ from training data by being disjoint and ethically sourced in compliance with privacy regulations. The performance and fairness of face recognition systems depend significantly on the quality and representativeness of these evaluation datasets. This data is sometimes scraped from the internet without user's consent, causing ethical concerns that can prohibit its use without proper releases. In rare cases, data is collected in a controlled environment with consent, however, this process is time-consuming, expensive, and logistically difficult to execute. This creates a barrier for those unable to conjure the immense resources required to gather ethically sourced evaluation datasets. To address these challenges, we introduce the Synthetic Identity Generation pipeline, or SIG, that allows for the targeted creation of ethical, balanced datasets for face recognition evaluation. Our proposed and demonstrated pipeline generates high-quality images of synthetic identities with controllable pose, facial features, and demographic attributes, such as race, gender, and age. We also release an open-source evaluation dataset named ControlFace10k, consisting of 10,008 face images of 3,336 unique synthetic identities balanced across race, gender, and age, generated using the proposed SIG pipeline. We analyze ControlFace10k along with a non-synthetic BUPT dataset using state-of-the-art face recognition algorithms to demonstrate its effectiveness as an evaluation tool. This analysis highlights the dataset's characteristics and its utility in assessing algorithmic bias across different demographic groups.

Think of any topic vaguely related to raising kids imaginable, and there's probably a post about it on Mumsnet, the long-running, enormously popular, controversy-spurring UK-based parenting forum for mothers. Over its more than two decade-long history, Mumsnet has amassed an archive of more than six billion words written by its highly engaged user base, on topics such as dirty diapers and lazy husbands. This spring, after Mumsnet discovered that AI companies were scraping its data, the company says it decided to try to strike licensing deals with some of the major players in the space, including OpenAI, which initially expressed willingness to explore an arrangement after Mumsnet first reached out. After talks with OpenAI fell apart, Mumsnet in July announced its intention to pursue legal action. According to Mumsnet, during those early conversations, an OpenAI strategic partnership lead told the company that datasets over 1 billion words were of interest to the AI giant.

Hosted by Eleanor Drage and Kerry Mackereth, The Good Robot is a podcast which explores the many complex intersections between gender, feminism and technology. In this episode, we talk to Daniel Leufer and Caterina Rodelli from Access Now, a global advocacy organization that focuses on the impact of the digital on human rights. As leaders in this field, they've been working hard to ensure that the European Union's AI Act doesn't undermine human rights or indeed fundamental democratic values. They share with us how the EU AI act was put together, the Act's particular downfalls, and where the opportunities are for us as citizens or as digital rights activists to get involved and make sure that it's upheld by companies across the world. Note: this episode was recorded back in February 2024.

Social media is being flooded by digitally created "deepfake" videos using the trusted identities of famous doctors to promote dangerous miracle cures for serious health problems, experts warn. Videos on Facebook and Instagram have taken advantage of the credibility of star TV doctors to advertise untested "natural" syrups for diabetes, even claiming that the proven, first-line drug metformin "could kill" patients. These scams risk endangering lives, experts said, particularly because they deploy the likenesses of popular health experts such as British TV presenter Michael Mosley, who died earlier this year.

WiFi sensing is an emerging technology that utilizes wireless signals for various sensing applications. However, the reliance on supervised learning, the scarcity of labelled data, and the incomprehensible channel state information (CSI) pose significant challenges. These issues affect deep learning models' performance and generalization across different environments. Consequently, self-supervised learning (SSL) is emerging as a promising strategy to extract meaningful data representations with minimal reliance on labelled samples. In this paper, we introduce a novel SSL framework called Context-Aware Predictive Coding (CAPC), which effectively learns from unlabelled data and adapts to diverse environments. CAPC integrates elements of Contrastive Predictive Coding (CPC) and the augmentation-based SSL method, Barlow Twins, promoting temporal and contextual consistency in data representations. This hybrid approach captures essential temporal information in CSI, crucial for tasks like human activity recognition (HAR), and ensures robustness against data distortions. Additionally, we propose a unique augmentation, employing both uplink and downlink CSI to isolate free space propagation effects and minimize the impact of electronic distortions of the transceiver. Our evaluations demonstrate that CAPC not only outperforms other SSL methods and supervised approaches, but also achieves superior generalization capabilities. Specifically, CAPC requires fewer labelled samples while significantly outperforming supervised learning and surpassing SSL baselines. Furthermore, our transfer learning studies on an unseen dataset with a different HAR task and environment showcase an accuracy improvement of 1.8 percent over other SSL baselines and 24.7 percent over supervised learning, emphasizing its exceptional cross-domain adaptability.