ReverseAds announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands serve intuitive ads everywhere buyers go online after their initial search. ReverseAds addresses the need for predictive multi-channel ad campaigns that provide total visibility of the buyer's journey, allowing brands to move beyond underperforming search ads. This approach to digital advertising prioritizes ROI and CPA compared to the CPC bidding model provided by Google. With ReverseAds, considered purchase brands gain access to unprecedented amounts of intent data and a USPTO provisional patent-approved Assignment Algorithm. The algorithm uses predictive learning A.I. to determine which keywords will drive a business's highest total conversion.
The World Intellectual Property Organization (WIPO) today launched "WIPO: AI and IP, A Virtual Experience," an immersive online exhibition using the latest 360 degree scanning technology to foster a more-comprehensive understanding of the relationship between IP policy and AI and the questions facing policymakers. The exhibition is the first of its kind at WIPO and offers visitors an interactive opportunity to discover this radical new technology, while exploring some of the many ways AI promises to transform culture and industry. "This exhibition is part of a larger process of WIPO's engagement with AI, where we are having a conversation among many stakeholders to explore and develop the questions arising from the impact of AI on IP policy," said WIPO Director General Francis Gurry. "We hope users find the exhibition both educational and entertaining." The exhibition was unveiled during the Sept. 16-18 WIPO Conference on the Global Digital Content Market, which explored the latest worldwide developments in the creative industries sector brought about by digital technologies such as AI.
Intellectual Property rewards people for creativity and innovation. It is crucial to the proper functioning of an innovative economy. The UK is voted one of the best IP environments in the world. To keep it that way we are keen to look ahead to the challenges that new technologies bring. We need to make sure the UK's IP environment is adapted to accommodate them.
It's not surprising that we've experienced an explosion in artificial intelligence (AI) patent activity over the past several years. As recently as 2016, the United States Patent & Trademark Office (USPTO) issued less than 1,000 AI-related patents. As this explosion has occurred, so have interesting questions concerning patentability, inventorship, ownership, and disclosure issues. To address these (and other) concerns, the USPTO launched its Artificial Intelligence Initiative in 2019, engaging the innovation community and experts to determine whether AI required any changes to the U.S. Patent system. In response to requests for public comments on these topics, the USPTO received comments from 43 organizations, ranging from domestic and international patent/IP bar associations to companies such as Ford Motor Co. and Merck, and also from 55 individuals.
We fuel our ambitions with our hard work and persistence every day to make our lives easier and convenient. Spiderman is truly a visionary when he says "with great power, comes great responsibility". Machine Learning is one such power that boosts our convenience from Spotify's suggestions based on our previous playlists to filtering spam and phishing emails. Though ML is an ingenious gift of advanced technology to us, it always remains in the ring succumbed by notorious malware and attacks. Every business develops with the Trust of its customers and investors.
Such work may be protected once the creation becomes an expression of the author and not merely an idea. It refers to the right to enjoy the subject matter and use the same for economic purposes. On the other hand, the artworks based on Artificial Intelligence are relied heavily on the programmer who gives the input for creation of the work. However, with technological advancement, AI has developed a capability of understanding and creating outputs without any human interference. The main issue raised, is regarding the protection of work created by AI.
The Benelux Office for Intellectual Property (BOIP) has partnered with Clarivate Plc, a global leader in providing trusted information and insights to accelerate the pace of innovation, to improve its trademark research services. Using AI-powered technology from Clarivate, BOIP has simplified the process of researching image trademarks for uniqueness and availability. BOIP joins innovative IP offices around the world like the EU Intellectual Property Office, IP Australia and the Intellectual Property Office of Singapore who have adopted image recognition (IR)1 and new technologies to deliver innovative and more accessible services to users. Technology has transformed trademark research, automating a previously time-consuming and manual task. Today, the ability to search and compare image trademarks is essential as 40% of trademarks worldwide contain an image component2.
With Artificial Intelligence (AI) continually progressing and developing, it's unsurprising that many companies are aiming to lead in the AI technology market – especially given that the global AI market is on track to be worth over $118 billion by 2022. But which companies are currently leading the way for innovation when it comes to AI? To find out, our friends over at RS Components analyzed AI patent applications in order to find out which brands are at the forefront of AI innovation. Take a look at the graphic below to see which countries have been making the most AI applications and the companies that have applied for the most, as well as which AI-focused brands are making the most patent grants.
A new patent granted to Microsoft by the United States Patent and Trademark Office (USPTO) reveals that the company is working on conversational agents that mirror users' conversational style and/or facial expressions. The patent - Linguistic Style Matching Agent – was granted to Microsoft on September 3, 2020, and credits Daniel J McDuff, Kael R. Rowan, Mary P Czerwinski, Deepali Aneja, and Rens Hoegen as inventors. With advances in speech recognition and generative dialogue models, conversational interfaces like chatbots and virtual agents are becoming increasingly popular. While such natural language interactions have led to an evolution in human-computer interactions, the communication is mostly monotonic and constrained. These conversations, therefore, end up being only transactional and are not very natural.
The United States Patent and Trademark Office recently ruled that only flesh and blood humans can be granted patents, not artificial intelligence beings, thus ensuring that a Skynet scenario will play out (you didn't think I'd talk about AI without a Skynet reference, did you? Not it faces a lawsuit over its decision. What set this in motion is the filing of two patent applications in July of last year by Stephen Thaler, a physicist and AI researcher, on behalf of an AI "creative engine" called DABUS. One of the patents relates to an adjustable food container and the other one has to do with an emergency flashlight. On both applications, Thaler listed DABUS as the inventor.