Services


Zenith unveils 10 artificial intelligence trends for marketers – Zenith

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Using bespoke algorithms, a team of data scientists and strategists from Zenith developed sophisticated machine learning technology that enabled the network to create an'automation loop': data collection, attribution and planning changes across multiple touchpoints – all done automatically. Our 10 trends assess how machine learning and other areas of AI will enhance the consumer experience along the journey to purchase and will create new marketing opportunities for brands. The Passive User Interface continually collects behavioural data from consumers' digital devices and by applying machine learning techniques can provide brands with powerful insights than can be used to customise consumer experiences. Powered by machine learning, chatbots enable automated interaction between consumers and brands via a messaging interface.


Rackspace shoves Splunk in its data trunk

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The deal, revealed today, sees Rackspace leveraging Splunk's Enterprise and Enterprise Security across all its business processes, including business intelligence, DevOps, compliance and security. According to the analytics-flinger, it will increase the speed of the company's security event detection times by 70 per cent, allow security and compliance teams to investigate high-priority security incidents 70 per cent faster, and cut the financial impact of security outages by "at least 50 per cent". Dave Neuman, vice president and chief information security officer at Rackspace, was full of praise for Splunk ES, saying it allowed his IT team to "gain visibility across thousands of endpoints continuously – including servers, network devices, security scans and threat feeds – enabling faster threat detection and resolution for our customers". The next step for the Rackspace partnership will be machine learning; it said it plans to use Splunk's Machine Learning Toolkit for its IT, security and business operations in across the company's automated business processes.


Banned In China: Why Live Streaming Video Has Been Censored

International Business Times

A recent ban affecting three of China's biggest online platforms aimed at "cleaning up the air in cyberspace" is just the latest government crackdown on user-generated content, and especially live streaming. This edict, issued by China's State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) in June, affects video on the social media platform Sina Weibo, as well as video platforms Ifeng and AcFun. In 2014, for example, one of China's biggest online video platforms LETV began removing its app that allowed TV users to access online video, reportedly due to SAPPRFT requirements. China's largest social media network, Sina Weibo, launched an app named Yi Zhibo in 2016 that allows live streaming of games, talent shows and news.


Four Use Cases of Machine Learning in Marketing

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With the increasing accessibility of AI, we are on the brink of a world where our inboxes are filled with offers we actually want, our mobile wallets instantly have coupons for nearby stores, and our connected fridge automatically orders more milk. We are on the brink of a world where our inboxes are filled with offers we actually want, our mobile wallets have coupons for nearby stores, and our connected fridge automatically orders more milk. Digital growth company Urban Airship, for example, has developed a machine learning algorithm that analyzes mobile customer behavior to help app publishers identify the most loyal users and predict those that are likely to churn. Machine learning technology can learn what content performs best -- one person images or group images, for example -- and prioritize those results.


[P] A Collection of Minimal RL Algorithms (now with advanced examples) • r/MachineLearning

@machinelearnbot

We have been working on a book covering the tutorials of code examples in the link. Now we are in the stage of finalizing the code while editing. Please let me know if we missed anything! It will be published in Korea in a month and will be translated into English (hopefully soon).


Samsung Bixby is promising, but Siri has nothing to worry about (for now)

Mashable

That is one difference between Samsung's Bixby digital assistant and Apple's Siri. Over the past couple of weeks, however, Samsung has opened a more functional, listening, and speaking Bixby to a small group of Samsung Galaxy S8 owners. When I said, "Take a screenshot and post on Instagram," Bixby grabbed my current screen and composed an Instagram post, asking me to fill in the caption. It's a vision others are trying to fulfill by building their AI voice assistants into home hubs like Google Home and Apple HomePod, but that Samsung could complete by putting Bixby in everything else.


Google Photos' AI-powered sharing is now available

Engadget

A Google Photos upgrade arriving this week uses machine learning to suggest pictures based on both your own sharing habits, the people in the photos, and whether or not they're part of a "meaningful moment," such as a party or a wedding. You might not have to remember to share photos of your best friend when you get home from a big weekend shindig. And while your friends won't need Google Photos to receive suggested shares, the shared library clearly depends on everyone signing up. You won't always have to remember to share photos when you get home -- a machine will do much of the work for you.


Box deepens partnership with Microsoft and turns its attention to AI and machine learning

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When I spoke to Box CEO Aaron Levie last year at the Boxworks customer conference, I had to ask the obligatory machine learning question. Today, the company announced a deepening relationship with Microsoft in which Box will take advantage of Redmond's pure go-to-market clout, its data centers (via Box Zones) and, yes, its AI and machine learning algorithms. We want to be the most open cloud content management platform in the world. For now, that is taking advantage of Microsoft's technology, and while today's partnership is significant for both companies, it is a relationship that could only be born in the cloud where interoperability is an imperative.


The Artificial Intelligence Impact: Friend or Foe to Marketing?

#artificialintelligence

Marketing, like most other fields, will feel AI's impact in several areas, including database marketing techniques, search queries and search engine optimization (SEO), personalization, predictive customer service, sales forecasting, customer segmentation, pricing, and many others. Question: Will Artificial Intelligence (AI) be marketing's friend or foe? As AI learns and develops, I can foresee buying behaviors and automated nurture- or real time- programs tied together as an example. Software programs, created and managed by humans, perform predefined micro-tasks following pre-set decision trees designed to automate routine, repeatable tasks.


Tinder 'Gold' offers list of people who already like you

Daily Mail

Tinder users on the free tier have to swipe through a list of profiles without knowing which potential matches have liked them. Unlike Gold members, Tinder users on the free tier have to swipe through a list of profiles without knowing which potential matches have liked them. The dating service is testing a range of price points for the feature, which will begin testing in Australia, Argentina, Mexico, and Canada this week. Researchers found that people's perceptions of potential dates' attractiveness goes up after they have a positive face-to-face interaction - but only for those who were rated mid to low attractiveness based on their photo.