Big Blue's cognitive computing platform is teaming up with Sesame Workshop, the nonprofit behind Sesame Street, to design interactive educational tools for children that adapt to the learning preferences and aptitude levels of individual preschoolers. IBM describes the effort as a three-year R&D investment, with plans to assemble a team of engineers, teachers, gamers and researchers to brainstorm how cognitive computing can be best applied to preschool education. IBM and Sesame want to focus on this particular age group based off of research suggesting that 90 percent of a child's brain is developed by the age of five. The alliance will merge Sesame Workshop's educational content expertise with Watson's natural language processing, pattern recognition, and other cognitive computing technologies. With the help of Watson's machine learning chops, the technology will continuously iterate and improve by studying and adapting to the aggregate experiences of anonymized groups of students.