Health & Hygiene Products


Olay talks AI: "Personalisation is something that's very interesting to us"

#artificialintelligence

From automated chatbots to intelligent recommendation engines, AI is enabling brands to personalise the products in new and exciting ways. One of the latest firms to take advantage of this technology is P&G skincare brand Olay, which has recently expanded its Olay Skin Advisor service to customers worldwide. We obviously had a lot of skin expertise, the deep learning area was newer for us, but we did actually do it internally, we have a bio-informatics group and they built the algorithm internally." Women-focused brands are often neglected by the tech industry, but according to Dr. Neuser, it's an area that's ripe for disruption when it comes to improving the customer experience through mobile technology and artificial intelligence.