Beauty Care Products


5 Technological Trends shaping up Connected Beauty in 2017

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The European hair care market clocked revenues worth USD 18 billion in 2013; it is anticipated to generate revenues worth $24 billion in 2018. Recently L'Oréal presented its flagship connected beauty innovations at Viva Technology Paris show held at Porte de Versailles in Paris from 15–17th June 2017.Five of it's Group's brands -- Lancome, Kérastase, L'Oréal Paris, La Roche-Posay and L'Oréal Professionnel -- showcased how they leverage advanced digital technologies to create personalized services for consumers. L'Oréal also discovered the new version of sun care innovation My UV Patch by La Roche-Posay, L'Oréal Group's dermatological skincare brand, designed as a wearable,the first stretchable skin sensor designed to monitor exposure to UV radiation(sun rays) minimizing the frequency of sun burns and to select the right sun protection based on user's skin type. The wearer simply scans the patch with his or her smartphone to determine the wearer's daily sun exposure.Thanks to the specific algorithm, the application uses graphs and statistics to provide advice on or optimal sun protection.It also takes account of hair and skin color into consideration and offers personalized UV protection recommendations.The app alerts the user when UV protection becomes insufficient.This ultra-thin self-adhesive patch comes fitted with an electronic sensor and analyses how much UV radiation the body receives.