There is a tendency with any new technology to believe that it requires new management approaches, new organizational structures, and entirely new personnel. That impression is widespread with cognitive technologies -- which comprises a range of approaches in artificial intelligence (AI), machine learning, and deep learning. Some have argued for the creation of "chief cognitive officer" roles, and certainly many firms are rushing to hire experts with deep learning expertise. "New and different" is the ethos of the day.
The rise of AI and machine learning is impacting every sector, not just in terms of the marketing tools that exist to reach consumers with the right messages at the right time, but in the very products that brands can offer to their audience. From automated chatbots to intelligent recommendation engines, AI is enabling brands to personalise the products in new and exciting ways.
BARCELONA, Spain--(BUSINESS WIRE)--Today, global skincare brand Olay celebrated its Mobile World Congress debut with the global launch of Olay Skin Advisor, a new platform designed to help women better understand their skin and find the products best-suited to their personal skincare needs. Rooted in a suite of artificial intelligence technologies, Olay Skin Advisor marks the first application of deep learning in the beauty industry, arming women with the knowledge they need to care for their skin and better navigate the often-confusing beauty aisle.
Get a sneak peek of the MyWave Personal Digital Assistant, we call him Frank. He gets you what you want, when you want it, the way you want it, as well as more free time. If you're a business Frank brings you customers and helps you serve them better, and happy customers spend more and tell their friends.