Personal Products


Consumer goods giant Unilever has been hiring employees using brain games and artificial intelligence - and it's a huge success

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For the past year, Dutch-British consumer goods giant Unilever has been using artificial intelligence to hire entry-level employees, and the company says that it has dramatically increased diversity and cost efficiency. Instead of sending representatives to elite universities, collecting resumes, and arranging follow-up phone interviews for the students that stuck out, Unilever has partnered with digital HR service providers Pymetrics and HireVue to completely digitize the first steps of the process. The "balloon game" measures a candidate's relationship to risk. Unilever's North American head of HR, Mike Clementi, said that his team is still finding ways to further refine the process, to ensure that candidates have an enjoyable experience that is unique to Unilever, and one that is not overly mechanized.


Unilever Is Ditching Resumes in Favor of Algorithm-Based Sorting

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Traditionally, the hiring process has meant plenty of face-to-face interaction with candidates, with managers using interviews to narrow their candidate pools. Dutch-British Unilever, one of the largest consumer goods companies in the world with over 400 brands, is experimenting with a process that relies on artificial intelligence and an algorithm to recruit and sort job applicants. Unilever's new way of recruiting and sorting applicants works like this: Unilever has programmed their technology to measure specific elements, such as vocabulary, facial expressions and question response speed. Unilever isn't alone in bringing artificial intelligence and algorithms into the hiring process.


Panasonic unveils hanger that deodorizes clothes

Daily Mail

Called Deodorant Hanger MS, the gadget is said to reduce odor intensity within 5 hours and the Japanese firm claims it works especially well to eliminate the smells of smoke, sweat and grilled meats. The system requires a power source and is equip with a unique cable that is plugged into a wall outlet, but the device also includes pack for batteries in case users are without an electrical socket. The system requires a power source and is equip with a unique cable that is plugged into a wall outlet, but the device also includes pack for batteries in case users are without an electrical socket. Called Deodorant Hanger MS, the gadget is said to reduce odor intensity within 5 hours and the Japanese firm claims it works especially well to eliminate the smells of smoke, sweat and grilled meats.


Consumer-goods giant Unilever has been hiring employees using brain games and artificial intelligence -- and it's a huge success

#artificialintelligence

Candidates learn about the jobs online through outlets like Facebook or LinkedIn and submit their LinkedIn profiles -- no résumé required. For example, the game that tests risk gives users three minutes to collect as much "money" as possible using this system: clicking "pump" inflates a balloon by 5 cents; at any point, the user can click "collect money"; and if the balloon pops, the user receives no money. The "balloon game" measures a candidate's relationship to risk. Unilever had exceptional employees in different roles play the games and used their results as a benchmark to measure new candidates against.


How Artificial Intelligence Might Change Your World

@machinelearnbot

Curtis: "A narrow AI is called narrow because it's usually focused on one specific task, where as a general AI would be able to be good pretty much any task thrown its way. Let's take a look into one business that developed an incredibly helpful, narrow AI tool to help solve a huge business headache for a multinational company. Building out an AI to help reduce our workload starts with finding a cognitive problem that needs a solution." This person was tasked with sort of trying to help researchers and engineers and people within Procter and Gamble work together more effectively and more frequently."


Chatbots can learn what you like - Raconteur

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"AI is offering retailers new ways to make shopping hassle free. Modern cognitive systems can understand, reason, learn and interact in similar ways to a human being. "KalaniBot will get smarter with use and is designed to interact in a conversational way like the real person, learning more about fans, asking them questions and then driving CoverGirl coupon downloads." And, paradoxically, AI can personalise experiences without needing necessarily to know any personal information at all, merely by looking at online behavioural patterns," says Sentient Technologies' Mr Epstein.


How P&G and American Express Are Approaching AI

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That impression is widespread with cognitive technologies -- which comprises a range of approaches in artificial intelligence (AI), machine learning, and deep learning. Two good examples of combining well-established practices with cognitive technology to achieve business success are American Express and Procter & Gamble. Ash Gupta is President of Global Credit Risk and Information Management at American Express, and Guy Peri is Chief Data Officer and Vice President of Information Technology at P&G. Their measured embrace of cognitive technology is just one more reason why American Express and Procter & Gamble continue to deliver an improved experience to their customers, decade after decade.


Olay's A.I. Powered Skin Advisor Tool Tells You How Old Your Skin Is

Forbes

Olay, a well-known drugstore brand, created an AI to analyze your skin from your selfies and tell you which beauty products to buy. The Olay Skin Advisor asks users to snap a selfie, then analyzes the photo to produce personalized skincare advice using artificial intelligence . Olay packaged over thirty years of skin analysis and imaging expertise into the Olay Skin Advisor, a mobile experience for empowering consumer choices. Visia took controlled facial images of users in different lighting conditions and tracked skin conditions such as wrinkles, pores, and textures.


Flipboard on Flipboard

#artificialintelligence

That impression is widespread with cognitive technologies -- which comprises a range of approaches in artificial intelligence (AI), machine learning, and deep learning. Two good examples of combining well-established practices with cognitive technology to achieve business success are American Express and Procter & Gamble. Ash Gupta is President of Global Credit Risk and Information Management at American Express, and Guy Peri is Chief Data Officer and Vice President of Information Technology at P&G. Their measured embrace of cognitive technology is just one more reason why American Express and Procter & Gamble continue to deliver an improved experience to their customers, decade after decade.


Olay talks AI: "Personalisation is something that's very interesting to us"

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From automated chatbots to intelligent recommendation engines, AI is enabling brands to personalise the products in new and exciting ways. One of the latest firms to take advantage of this technology is P&G skincare brand Olay, which has recently expanded its Olay Skin Advisor service to customers worldwide. We obviously had a lot of skin expertise, the deep learning area was newer for us, but we did actually do it internally, we have a bio-informatics group and they built the algorithm internally." Women-focused brands are often neglected by the tech industry, but according to Dr. Neuser, it's an area that's ripe for disruption when it comes to improving the customer experience through mobile technology and artificial intelligence.