Personal Products


Study: Buying An Echo Increases Amazon Purchases 29%, Especially CPG

Forbes Technology

A new 40,000-person study of smart speakers and their connection to retail purchases shows that Amazon Echo buyers increase their spending at Amazon significantly after purchasing a smart speaker. "We surveyed over 40,000 Amazon customers," says Adam Marchick, CEO of Alpine.AI, which help companies build integrations with Amazon Echo and Google Home. "For people who have Echos, in the past 12 months they've significantly increased spending on pet food and treats, baking and cooking, grooming, and health and beauty products." Not only have people increased spending at Amazon, Marchick says, they've actually decreased spending elsewhere. "[Echo] is causing people to get more reliant on Amazon," he told me last week.


Gartner Top 8 Supply Chain Technology Trends for 2018

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Olay Skin Advisor is a mobile app that relies on machine-learning algorithms to analyze skin care needs. The app performs a facial analysis from a consumer's no-makeup selfie and recommends products based on personal data and best practices from skin care experts. The artificial intelligence (AI)-enabled app also collects buying behavior data directly from the consumer and uses that data to determine the demand for and recommend specific products. Supply chain leaders must assess their company's risk culture to determine their readiness to explore and adopt emerging offerings Similarly, FlavorPrint, an AI-based platform introduced by McCormick spinoff Vivanda, determines what is called a "flavor DNA" -- a digital taste identifier that matches consumers to food items. Through this direct customer engagement, FlavorPrint is sensing demand by better understanding customer preference.


The 20 most popular things our readers bought on Amazon in April

USATODAY

The 20 most popular things our readers bought on Amazon in April (Photo: Reviewed.com) If you make a purchase by clicking one of our links, we may earn a small share of the revenue. However, our picks and opinions are independent from USA TODAY's newsroom and any business incentives. At the start of every month, we like to look back at what products really caught our readers' eye the previous month. Usually, we see our readers buying a lot of tech gadgets, robot vacuums, and kitchen supplies, but in April, our readers took an even bigger interest in health and beauty products.


AI Isn't Magic. It's Just Math. – NewCo Shift

@machinelearnbot

Jana Eggers, CEO of AI startup Nara Logics, wants everyone to understand AI. In her five minute Signal P&G talk at Shift Forum, she explains that in the end, it's just math and a lot of data -- and that data increasingly will be coming from businesses of all stripes, not just the big tech platforms. Jana Eggers: Wow! What a day it has been. I'm nervous to stand up here in front of you all because of all the greatness that has been shared on the stage. Thank you for taking a few minutes with me.


Beauty giant Shiseido snaps up technology startups to draw young shoppers

The Japan Times

Shiseido Co., the Japanese firm that sells Laura Mercier cosmetics and Dolce & Gabbana fragrances, sold ¥1 trillion ($9.3 billion) worth of beauty products last year, mostly in traditional stores where customers can sample brands in person. Consumers in their teens and twenties often prefer to shop online, beyond the reach of in-store salespeople. To partner with -- and even buy up -- small startups in Silicon Valley and other tech hubs to gain expertise in artificial intelligence, augmented reality and other technologies. His ambition is to help shoppers replicate online the experience of trying on cosmetics in a store, and use data from smart devices to create personalized makeup for customers. "Particularly with the younger generation, often they don't go into the stores," Uotani said in an interview.


L'Oréal gets edge in AR and AI with ModiFace acquisition

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L'Oréal has acquired 100% of the Canadian company ModiFace, specialised in augmented reality and artificial intelligence applied to the beauty industry. "This acquisition is in line with L'Oréal's digital acceleration strategy to provide the group's 34 international brands with the most innovative technologies in terms of services and beauty experience," said the company. Founded by Parham Aarabi eleven years ago in Toronto, ModiFace has developed advanced technologies of 3D virtual make-up, colour and skin diagnosis services using proprietary know-how which track facial features and colour, and are used by nearly all the major beauty brands. ModiFace employs nearly 70 engineers, researchers and scientists who have submitted more than 200 scientific publications and registered over thirty patents. "We are thrilled to welcome ModiFace to L'Oréal to become the heart of our digital services R&D.


Tech makeover for L'Oreal: Artificial intelligence, augmented reality coming to its cosmetics WRAL TechWire

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LONDON – The worlds of makeup and artificial intelligence came together on Friday. L'Oreal, one of the world's biggest cosmetics companies, has purchased ModiFace, a Canadian firm that specializes in artificial intelligence and augmented reality technology. The French company is hoping it will bolster its previous work on virtual beauty products. Lubomira Rochet, the chief digital officer at L'Oreal, said that ModiFace's engineers, researchers and scientists would help it develop apps and in-store services. The two companies are working on technology that can scan a human face and provide suggestions for skin-care products based on facial wrinkles, pores, hydration levels and pigmentation.


How companies are using chatbots for marketing: Part 2

#artificialintelligence

In Part 1 of this series, I profiled how two companies -- Domino's Pizza and KLM Royal Dutch Airlines -- are using chatbots to boost their brands and smoothe interactions with their customers. This time, we'll continue by looking at cosmetics retailer Sephora and sharing some of the lessons marketers can learn from these leaders' experiments. Company description: The French cosmetics company offers makeup, fragrance, skin care and hair care goods for men and women featuring more than 300 brands and its own label. It has approximately 2,300 stores in 33 countries. Its parent company, LVMH Moët Hennessy Louis Vuitton, reports revenues of 4 billion euros in the first nine months of 2017 in the Perfumes & Cosmetics business group, which Sephora is a part of.



The Latest: Walker Calls for Kimberly-Clark Tax Credits

U.S. News

The Dallas-based company said last week it was closing the facilities, resulting in a loss of 600 jobs. Walker said Monday he is asking the Legislature to increase job retention credits from 7 percent to 17 percent, the same level extended to Foxconn Technology Group for its planned display screen factory and campus in southeast Wisconsin.