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The value AI brings to marketing

#artificialintelligence

Artificial intelligence will come to the forefront this year in marketing departments across the world. But do marketers really understand what AI is in marketing and how to best implement it in their marketing strategies? A Demandbase and Wakefield Research AI survey asked just these kinds of questions of marketers and found some very interesting results. To understand the results of this survey at a deeper level, I spoke with Aman Naimat, SVP of Technology at Demandbase. Naimat has a very extensive background in data science.


41 Key Machine Learning Interview Questions with Answers

#artificialintelligence

We've traditionally seen machine learning interview questions pop up in several categories. The first really has to do with the algorithms and theory behind machine learning. You'll have to show an understanding of how algorithms compare with one another and how to measure their efficacy and accuracy in the right way. The second category has to do with your programming skills and your ability to execute on top of those algorithms and the theory. The third has to do with your general interest in machine learning: you'll be asked about what's going on in the industry and how you keep up with the latest machine learning trends. Finally, there are company or industry-specific questions that test your ability to take your general machine learning knowledge and turn it into actionable points to drive the bottom line forward. We've divided this guide to machine learning interview questions into the categories we mentioned above so that you can more easily get to the information you need when it comes to machine learning interview questions. These algorithms questions will test your grasp of the theory behind machine learning.


How NFL Refs Defy Automation -- And Why You Can, Too

Forbes - Tech

Who determines what's a touchdown, penalty or out-of-bounds play in the National Football League? Until 1986, on-field referees decided everything. Then camera-based instant replays entered the mix. And what do you think automation's arrival did to the number of refs employed in the NFL, or their salary levels? Slap yourself with a 15-yard penalty if you think technology's growing role cost any of the NFL's officiating crews their jobs. Pro football now employs bigger officiating crews than before.


Why Smart Machines Will Boost Emotional Intelligence - Knowledge@Wharton

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Technology in the so-called Smart Machine Age, which includes AI, virtual reality and robotics, will bring huge changes not just in headcount, but also in how people innovate and collaborate. That will require new approaches to how people think, listen and relate, says Edward D. Hess, a professor of business administration at the University of Virginia. In the "Smart Age" now evolving, ego has no place. Instead, the focus will need to be on the quality of ideas, accuracy, emotional intelligence and mindfulness. Hess writes about these issues in the just-released book he co-authored with Katherine Ludwig, titled Humility is the New Smart: Rethinking Human Excellence in the Smart Machine Age. Hess discussed his ideas on the Knowledge@Wharton show on Wharton Business Radio, SiriusXM channel 111.


How Artificial Intelligence Will Modernize Commerce - Curalate

#artificialintelligence

At Curalate, we're fascinated by the future of computer vision and machine learning. Those technologies have made serious strides over the past few years and the future looks incredibly bright. Curalate is doing its part to define how artificial intelligence meets commerce with Intelligent Product Tagging -- technology that can analyze an image and use machine learning to identify the products depicted within that image. For example: If you have a photo of a woman wearing a floral dress, our technology can identify that dress, then visually match it with the corresponding product in a brand's catalog -- making the image shoppable. We expect to start introducing this tool to clients in 2017, but it's actually a much longer-term research effort for Curalate's talented product development team.


Grad-CAM: Why did you say that?

arXiv.org Machine Learning

We propose a technique for making Convolutional Neural Network (CNN)-based models more transparent by visualizing input regions that are 'important' for predictions -- or visual explanations. Our approach, called Gradient-weighted Class Activation Mapping (Grad-CAM), uses class-specific gradient information to localize important regions. These localizations are combined with existing pixel-space visualizations to create a novel high-resolution and class-discriminative visualization called Guided Grad-CAM. These methods help better understand CNN-based models, including image captioning and visual question answering (VQA) models. We evaluate our visual explanations by measuring their ability to discriminate between classes, to inspire trust in humans, and their correlation with occlusion maps. Grad-CAM provides a new way to understand CNN-based models. We have released code, an online demo hosted on CloudCV, and a full version of this extended abstract.


Use the Scientific Method in Computer Science

Communications of the ACM

Many claims, including the key one that "Blockchain technology has the potential to revolutionize applications and redefine the digital economy," were neither discussed nor backed up with evidence. From a scientific point of view, this is insufficient. Worse, like many blockchain proponents, Underwood failed, in my opinion, to raise the right questions. Instead of focusing on "what block-chain could do," one should address "what blockchain can do better than other technologies." In this context, blockchain is often compared to existing solutions rather than to existing technologies, as in the proverbial comparison of apples and oranges. There may be any number of reasons, including operational, economic, or social, why an existing solution (as inadequate as it may be) has not been replaced in the marketplace.


Artificial intelligence positioned to be a game-changer

#artificialintelligence

The following script is from "Artificial Intelligence," which aired on Oct. 9, 2016. Charlie Rose is the correspondent. The search to improve and eventually perfect artificial intelligence is driving the research labs of some of the most advanced and best-known American corporations. They are investing billions of dollars and many of their best scientific minds in pursuit of that goal. All that money and manpower has begun to pay off. In the past few years, artificial intelligence -- or A.I. -- has taken a big leap -- making important strides in areas like medicine and military technology. What was once in the realm of science fiction has become day-to-day reality. You'll find A.I. routinely in your smart phone, in your car, in your household appliances and it is on the verge of changing everything. On 60 Minutes Overtime, Charlie Rose explores the labs at Carnegie Mellon on the cutting edge of A.I. See robots learning to go where humans can'... It was, for decades, primitive technology.


Protein Patterns In Blood May Predict Prostate Cancer Diagnosis

AITopics Original Links

Using a test that can analyze the patterns of small proteins in blood serum samples in just 30 minutes, researchers were able to differentiate between samples taken from patients diagnosed with cancer and those from patients diagnosed with benign prostate disease. The technique proved effective not only in men with normal and high PSA levels, but also in those whose PSA levels were marginally elevated (4 to 10 nanograms of antigen per milliliter of fluid), in whom it is difficult to rule out cancer without a biopsy. Although the technique is still under evaluation, researchers believe the analysis of protein patterns will be a useful tool in the future for deciding whether men with marginally elevated PSA levels should undergo biopsy. PSA levels are commonly used as a preliminary screen for prostate cancer, but 70 percent to 75 percent of men who undergo biopsy because of an abnormal PSA level do not have cancer. The new proteomic approach has a higher specificity - that is, of the samples the test identifies as cancer, a large percentage are in fact cancer, rather than some other benign disease.


Artificial Intelligence Gained Consciousness in 1991

#artificialintelligence

For as long as humans have had consciousness -- two or two hundred millennia depending on who you ask -- human scholars have made great efforts to understand and define what that means. The most facile and purely conceptual description of consciousness might be that it is an awareness of the self within the context of the world. But without an understanding of the underlying mechanism, consciousness keeps chasing its tail. This is, in part, why neuroscientists have successfully interjected themselves in the ongoing conversation about consciousness by pointing to physical phenomena within the brain. But linking the metaphysical to the physical still results in the sort of quasi-scientific, quasi-philosophical overreach that gets academics laughed out of faculty lounges and labeled eccentric.