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Inducing Probabilistic Relational Rules from Probabilistic Examples
Raedt, Luc De (KU Leuven) | Dries, Anton (KU Leuven) | Thon, Ingo (KU Leuven) | Broeck, Guy Van den (KU Leuven) | Verbeke, Mathias (KU Leuven)
We study the problem of inducing logic programs in a probabilistic setting, in which both the example descriptions and their classification can be probabilistic. The setting is incorporated in the probabilistic rule learner ProbFOIL+, which combines principles of the rule learner FOIL with ProbLog, a probabilistic Prolog. We illustrate the approach by applying it to the knowledge base of NELL, the Never-Ending Language Learner.
Cross-Domain Collaborative Filtering with Review Text
Xin, Xin (Beijing Institute of Technology) | Liu, Zhirun (Beijing Institute of Technology) | Lin, Chin-Yew (Microsoft Research Asia) | Huang, Heyan (Beijing Institute of Technology) | Wei, Xiaochi (Beijing Institute of Technology) | Guo, Ping (Beijing Normal University)
Most existing cross-domain recommendation algorithms focus on modeling ratings, while ignoring review texts. The review text, however, contains rich information, which can be utilized to alleviate data sparsity limitations, and interpret transfer patterns. In this paper, we investigate how to utilize the review text to improve cross-domain collaborative filtering models. The challenge lies in the existence of non-linear properties in some transfer patterns. Given this, we extend previous transfer learning models in collaborative filtering, from linear mapping functions to non-linear ones, and propose a cross-domain recommendation framework with the review text incorporated. Experimental verifications have demonstrated, for new users with sparse feedback, utilizing the review text obtains 10% improvement in the AUC metric, and the nonlinear method outperforms the linear ones by 4%.
Exploring Implicit Hierarchical Structures for Recommender Systems
Wang, Suhang (Arizona State University) | Tang, Jiliang (Arizona State University) | Wang, Yilin (Arizona State University) | Liu, Huan (Arizona State University)
Items in real-world recommender systems exhibit certain hierarchical structures. Similarly, user preferences also present hierarchical structures. Recent studies show that incorporating the explicit hierarchical structures of items or user preferences can improve the performance of recommender systems. However, explicit hierarchical structures are usually unavailable, especially those of user preferences. Thus, there's a gap between the importance of hierarchical structures and their availability. In this paper, we investigate the problem of exploring the implicit hierarchical structures for recommender systems when they are not explicitly available. We propose a novel recommendation framework HSR to bridge the gap, which enables us to capture the implicit hierarchical structures of users and items simultaneously. Experimental results on two real world datasets demonstrate the effectiveness of the proposed framework.
Recommendation Algorithms for Optimizing Hit Rate, User Satisfaction and Website Revenue
Wang, Xin (Zhejiang University) | Guo, Yunhui (Zhejiang University) | Xu, Congfu (Zhejiang University)
We generally use hit rate to measure the performance of item recommendation algorithms. In addition to hit rate, we consider another two important factors which are ignored by most previous works. First, whether users are satisfied with the recommended items. It is possible that a user has bought an item but dislikes it. Hence high hit rate does not reflect high customer satisfaction. Second, whether the website retailers are satisfied with the recommendation results. If a customer is interested in two products and wants to buy one of them, it may be better to suggest the item which can help bring more profit. Therefore, a good recommendation algorithm should not only consider improving hit rate but also consider optimizing user satisfaction and website revenue. In this paper, we propose two algorithms for the above purposes and design two modified hit rate based metrics to measure them. Experimental results on 10 real-world datasets show that our methods can not only achieve better hit rate, but improve user satisfaction and website revenue comparing with the state-of-the-art models.
Personalized Ad Recommendation Systems for Life-Time Value Optimization with Guarantees
Theocharous, Georgios (Adobe Research) | Thomas, Philip S. (UMass Amherst and Adobe Research) | Ghavamzadeh, Mohammad (Adobe Research)
In this paper, we propose a framework for using reinforcement learning (RL) algorithms to learn good policies for personalized ad recommendation (PAR) systems. The RL algorithms take into account the long-term effect of an action, and thus, could be more suitable than myopic techniques like supervised learning and contextual bandit, for modern PAR systems in which the number of returning visitors is rapidly growing. However, while myopic techniques have been well-studied in PAR systems, the RL approach is still in its infancy, mainly due to two fundamental challenges: how to compute a good RL strategy and how to evaluate a solution using historical data to ensure its “safety” before deployment. In this paper, we propose to use a family of off-policy evaluation techniques with statistical guarantees to tackle both these challenges. We apply these methods to a real PAR problem, both for evaluating the final performance and for optimizing the parameters of the RL algorithm. Our results show that a RL algorithm equipped with these off-policy evaluation techniques outperforms the myopic approaches. Our results also give fundamental insights on the difference between the click through rate (CTR) and life-time value (LTV) metrics for evaluating the performance of a PAR algorithm.
Simple Atom Selection Strategy for Greedy Matrix Completion
Shen, Zebang (Zhejiang University) | Qian, Hui (Zhejiang University) | Zhou, Tengfei (Zhejiang University) | Wang, Song (University of South Carolina)
In this paper we focus on the greedy matrix completion problem. A simple atom selection strategy is proposed building upon an alternating minimization procedure. Based on this per-iteration strategy, we devise a greedy algorithm OAMC and establish an upper bound of the approximation error. To evaluate different weight refinement methods, several variants of OAMC are designed. We prove that OAMC and three of its variants have the property of linear convergence. Experiments of Recommendation and Image Recovery are conducted to make empirical evaluation. Results are promising. We report that our algorithm takes only 700 seconds to process Yahoo Music dataset in PC, yet achieves a root mean square error 24.5 on test set.
A Boosting Algorithm for Item Recommendation with Implicit Feedback
Liu, Yong (Nanyang Technological University) | Zhao, Peilin (A*STAR) | Sun, Aixin (Nanyang Technological University) | Miao, Chunyan (Nanyang Technological University)
Many recommendation tasks are formulated as top- N item recommendation problems based on users' implicit feedback instead of explicit feedback. Here explicit feedback refers to users' ratings to items while implicit feedback is derived from users' interactions with items, e.g. , number of times a user plays a song. In this paper, we propose a boosting algorithm named AdaBPR ( Ada ptive B oosting P ersonalized R anking) for top- N item recommendation using users' implicit feedback. In the proposed framework, multiple homogeneous component recommenders are linearly combined to create an ensemble model, for better recommendation accuracy. The component recommenders are constructed based on a fixed collaborative filtering algorithm by using a re-weighting strategy, which assigns a dynamic weight distribution on the observed user-item interactions. AdaBPR demonstrates its effectiveness on three datasets compared with strong baseline algorithms.
Modeling Users' Dynamic Preference for Personalized Recommendation
Liu, Xin (Institute for Infocomm Research)
Modeling the evolution of users' preference over time is essential for personalized recommendation. Traditional time-aware models like (1) time-window or recency based approaches ignore or deemphasize much potentially useful information, and (2) time-aware collaborative filtering (CF) approaches largely rely on the information of other users, thus failing to precisely and comprehensively profile individual users for personalization. In this paper, for implicit feedback data, we propose a personalized recommendation model to capture users' dynamic preference using Gaussian process. We first apply topic modeling to represent a user's temporal preference in an interaction as a topic distribution. By aggregating such topic distributions of the user's past interactions, we build her profile, where we treat each topic's values at different interactions as a time series. Gaussian process is then applied to predict the user's preference in the next interactions for top-N recommendation. Experiments conducted over two real datasets demonstrate that our approach outperforms the state-of-the-art recommendation models by at least 42.46% and 66.14% in terms of precision and Mean Reciprocal Rank respectively.
Personalized Tour Recommendation Based on User Interests and Points of Interest Visit Durations
Lim, Kwan Hui (The University of Melbourne) | Chan, Jeffrey (The University of Melbourne) | Leckie, Christopher (The University of Melbourne) | Karunasekera, Shanika (The University of Melbourne)
Tour recommendation and itinerary planning are challenging tasks for tourists, due to their need to select Points of Interest (POI) to visit in unfamiliar cities, and to select POIs that align with their interest preferences and trip constraints. We propose an algorithm called PersTour for recommending personalized tours using POI popularity and user interest preferences, which are automatically derived from real-life travel sequences based on geo-tagged photos. Our tour recommendation problem is modelled using a formulation of the Orienteering problem, and considers user trip constraints such as time limits and the need to start and end at specific POIs. In our work, we also reflect levels of user interest based on visit durations, and demonstrate how POI visit duration can be personalized using this time-based user interest. Using a Flickr dataset of four cities, our experiments show the effectiveness of PersTour against various baselines, in terms of tour popularity, interest, recall, precision and F1-score. In particular, our results show the merits of using time-based user interest and personalized POI visit durations, compared to the current practice of using frequency-based user interest and average visit durations.
Sparse Probabilistic Matrix Factorization by Laplace Distribution for Collaborative Filtering
Jing, Liping (Beijing Key Lab of Traffic Data Analysis and Mining and Beijing Jiaotong University) | Wang, Peng (Beijing Key Lab of Traffic Data Analysis and Mining and Beijing Jiaotong University) | Yang, Liu (Beijing Key Lab of Traffic Data Analysis and Mining and Beijing Jiaotong University)
In recommendation systems, probabilistic matrix factorization (PMF) is a state-of-the-art collaborative filtering method by determining the latent features to represent users and items. However, two major issues limiting the usefulness of PMF are the sparsity problem and long-tail distribution. Sparsity refers to the situation that the observed rating data are sparse, which results in that only part of latent features are informative for describing each item/user. Long tail distribution implies that a large fraction of items have few ratings. In this work, we propose a sparse probabilistic matrix factorization method (SPMF) by utilizing a Laplacian distribution to model the item/user factor vector. Laplacian distribution has ability to generate sparse coding, which is beneficial for SPMF to distinguish the relevant and irrelevant latent features with respect to each item/user. Meanwhile, the tails in Laplacian distribution are comparatively heavy, which is rewarding for SPMF to recommend the tail items. Furthermore, a distributed Gibbs sampling algorithm is developed to efficiently train the proposed sparse probabilistic model. A series of experiments on Netfilix and Movielens datasets have been conducted to demonstrate that SPMF outperforms the existing PMF and its extended version Bayesian PMF (BPMF), especially for the recommendation of tail items.