Europe
Epidemic Intelligence for the Crowd, by the Crowd
Diaz-Aviles, Ernesto (University of Hannover) | Stewart, Avaré (University of Hannover) | Velasco, Edward (Robert Koch Institute) | Denecke, Kerstin (University of Hannover) | Nejdl, Wolfgang (University of Hannover)
Tracking Twitter for public health has shown great potential. However, most recent work has been focused on correlating Twitter messages to influenza rates, a disease that exhibits a marked seasonal pattern. In the presence of sudden outbreaks, how can social media streams be used to strengthen surveillance capacity? In May 2011, Germany reported an outbreak of Enterohemorrhagic Escherichia coli (EHEC). It was one of the largest described outbreaks of EHEC worldwide and the largest in Germany. In this work, we study the crowd's behavior in Twitter during the outbreak. In particular, we report how tracking Twitter helped to detect key user messages that triggered signal detection alarms before MedISys and other well established early warning systems. We also introduce a personalized learning to rank approach that exploits the relationships discovered by: (i) latent semantic topics computed using Latent Dirichlet Allocation (LDA), and (ii) observing the social tagging behavior in Twitter, to rank tweets for epidemic intelligence. Our results provide the grounds for new public health research based on social media.
Where Online Friends Meet: Social Communities in Location-Based Networks
Brown, Chloë (University of Cambridge) | Nicosia, Vincenzo (University of Cambridge) | Scellato, Salvatore (University of Cambridge) | Noulas, Anastasios (University of Cambridge) | Mascolo, Cecilia (University of Cambridge)
Recent research suggests that, as in offline scenarios, spatial proximity increases the likelihood that two individuals establish an online social connection, and geographic closeness could therefore influence the formation of online communities. In this work we present a study of communities in two online social networks with location-sharing features and analyze their social and spatial properties. We study the places users visit to understand whether communities revolve around places or whether they exist independently. Our results suggest that community structure in social networks may arise from both social and spatial factors, so that exploiting information about the places where people go could benefit the definition of new community detection methods and community evolution models.
What's in Your Tweets? I Know Who You Supported in the UK 2010 General Election
Boutet, Antoine (INRIA Rennes Bretagne Atlantique) | Kim, Hyoungshick (University of Cambridge) | Yoneki, Eiko (University of Cambridge)
Nowadays, the use of social media such as Twitter is necessary to monitor trends of people on political issues. As a case study, we collected the main stream of Twitter related to the 2010 UK general election during the associated period. We analyse the characteristics of the three main parties in the election. Also, we propose a simple and practical algorithm to identify the political leaning of users using the amount of Twitter messages which seem related to political parties. The experimental results showed that the best-performing classification method -- which uses the number of Twitter messages referring to a particular political party -- achieved about 86% classification accuracy without any training phase.
An Evaluation of the Role of Sentiment in Second Screen Microblog Search Tasks
Bermingham, Adam (Dublin City University) | Smeaton, Alan F (Dublin City University)
The recent prominence of the real-time web is proving both challenging and disruptive for information retrieval and web data mining research. User-generated content on the real-time web is perhaps best epitomised by content on microblogging platforms, such as Twitter. Given the substantial quantity of microblog posts that may be relevant to a user's query at a point in time, automated methods are required to sift through this information. Sentiment analysis offers a promising direction for modelling microblog content. We build and evaluate a sentiment-based filtering system using real-time user studies. We find a significant role played by sentiment in the search scenarios, observing detrimental effects in filtering out certain sentiment types. We make a series of observations regarding associations between document-level sentiment and user feedback, including associations with user profile attributes, and users' prior topic sentiment.
More or Less: Amount of Personal Information Displayed in Social Network Site Profiles and Its Impact on Viewers’ Intentions to Socialize with the Profile Owner
Baruh, Lemi (Koc University) | Chisik, Yoram (University of Madeira) | Bisson, Christophe (Kadir Has University) | Senova, Basak (NOMAD)
This paper presents the results of an experiment that employed a 2 (low vs. high information) by 2 (male vs. female profile) design to investigate the relationship between amount of information displayed in a Social Network Site (SNS) profile and profile viewers’ intentions to engage in further social interactions (communicate online, add to SNS profile, and meet face-to-face) with the profile owner. The results indicate that more information increases the likelihood of relationship initiation for male profiles but decreases it for female profiles. Also, viewers are inclined to initiate an interaction when less information is presented in an SNS profile of a person from the opposite sex; but require more information from their own sex.
Catching the Long-Tail: Extracting Local News Events from Twitter
Agarwal, Puneet (TCS Innovation Labs, Delhi) | Vaithiyanathan, Rajgopal (TCS Innovation Labs, Delhi) | Sharma, Saurabh (TCS Innovation Labs, Delhi) | Shroff, Gautam (TCS Innovation Labs, Delhi)
Twitter, used in 200 countries with over 250 milliontweets a day, is a rich source of local news from aroundthe world. Many events of local importance are first reportedon Twitter, including many that never reach newschannels. Further, there are often only a few tweetsreporting each such event, in contrast with the largervolumes that follow events of wider significance. Eventhough such events may be primarily of local importance,they can also be of critical interest to some specificbut possibly far flung entities: For example, a firein a supplier’s factory half-way around the world maybe of interest even from afar. In this paper we describehow this ‘long tail’ of events can be detected in spite oftheir sparsity.We then extract and correlate informationfrom multiple tweets describing the same event. Ourgeneric architecture for converting a tweet-stream intoevent-objects uses locality sensitive hashing, classification,boosting, information extraction and clustering.Our results, based on millions of tweets monitored overmany months, appear to validate our approach and architecture:We achieved success-rates in the 80% rangefor event detection and 76% on event-correlation; we also reduced tweet-comparisons by 80% using LSH.
Automatic Versus Human Navigation in Information Networks
West, Robert (Stanford University) | Leskovec, Jure (Stanford University)
People regularly face tasks that can be understood as navigation in information networks, where the goal is to find a path between two given nodes. In many such situations, the navigator only gets local access to the node currently under inspection and its immediate neighbors. This lack of global information about the network notwithstanding, humans tend to be good at finding short paths, despite the fact that real-world networks are typically very large. One potential reason for this could be that humans possess vast amounts of background knowledge about the world, which they leverage to make good guesses about possible solutions. In this paper we ask the question: Are human-like high-level reasoning skills really necessary for finding short paths? To answer this question, we design a number of navigation agents without such skills, which use only simple numerical features. We evaluate the agents on the task of navigating Wikipedia, a domain for which we also possess large-scale human navigation data. We observe that the agents find shorter paths than humans on average and therefore conclude that, perhaps surprisingly, no sophisticated background knowledge or high-level reasoning is required for navigating the complex Wikipedia network.
The YouTube Social Network
Wattenhofer, Mirjam (Google Zurich) | Wattenhofer, Roger (ETH Zurich) | Zhu, Zack (ETH Zurich)
Today, YouTube is the largest user-driven video content provider in the world; it has become a major platform for disseminating multimedia information. A major contribution to its success comes from the user-to-user social experience that differentiates it from traditional content broadcasters. This work examines the social network aspect of YouTube by measuring the full-scale YouTube subscription graph, comment graph, and video content corpus. We find YouTube to deviate significantly from network characteristics that mark traditional online social networks, such as homophily, reciprocative linking, and assortativity. However, comparing to reported characteristics of another content-driven online social network, Twitter, YouTube is remarkably similar. Examining the social and content facets of user popularity, we find a stronger correlation between a user's social popularity and his/her most popular content as opposed to typical content popularity. Finally, we demonstrate an application of our measurements for classifying YouTube Partners, who are selected users that share YouTube's advertisement revenue. Results are motivating despite the highly imbalanced nature of the classification problem.
The Length of Bridge Ties: Structural and Geographic Properties of Online Social Interactions
Volkovich, Yana (Barcelona Media Foundation) | Scellato, Salvatore (University of Cambridge) | Laniado, David (Barcelona Media Foundation) | Mascolo, Cecilia (University of Cambridge) | Kaltenbrunner, Andreas (Barcelona Media Foundation)
The popularity of the Web has allowed individuals to communicate and interact with each other on a global scale: people connect both to close friends and acquaintances, creating ties that can bridge otherwise separated groups of people. Recent evidence suggests that spatial distance is still affecting social links established on online platforms, with online ties preferentially connecting closer people. In this work we study the relationships between interaction strength, spatial distance and structural position of ties between members of a large-scale online social networking platform, Tuenti. We discover that ties in highly connected social groups tend to span shorter distances than connections bridging together otherwise separated portions of the network. We also find that such bridging connections have lower social interaction levels than ties within the inner core of the network and ties connecting to its periphery. Our results suggest that spatial constraints on online social networks are intimately connected to structural network properties, with important consequences for information diffusion.
Modeling Spread of Disease from Social Interactions
Sadilek, Adam (University of Rochester) | Kautz, Henry (University of Rochester) | Silenzio, Vincent (University of Rochester)
Research in computational epidemiology to date has concentrated on coarse-grained statistical analysis of populations, often synthetic ones. By contrast, this paper focuses on fine-grained modeling of the spread of infectious diseases throughout a large real-world social network. Specifically, we study the roles that social ties and interactions between specific individuals play in the progress of a contagion. We focus on public Twitter data, where we find that for every health-related message there are more than 1,000 unrelated ones. This class imbalance makes classification particularly challenging. Nonetheless, we present a framework that accurately identifies sick individuals from the content of online communication. Evaluation on a sample of 2.5 million geo-tagged Twitter messages shows that social ties to infected, symptomatic people, as well as the intensity of recent co-location, sharply increase one's likelihood of contracting the illness in the near future. To our knowledge, this work is the first to model the interplay of social activity, human mobility, and the spread of infectious disease in a large real-world population. Furthermore, we provide the first quantifiable estimates of the characteristics of disease transmission on a large scale without active user participation---a step towards our ability to model and predict the emergence of global epidemics from day-to-day interpersonal interactions.