Once again, thousands of people from various corners of the marketing industry and the world descended on the French Riviera for the Cannes Lions International Festival of Creativity. Some things haven't changed: the celebrity appearances, the late nights on the Carlton terrace that invariably lead to a regrettable hangover, the gigantic Daily Mail Yacht and the endlessly flowing rose. But this year also brought some surprises, including the Brexit decision at the end of the week as well as some unexpected Lions winners. Here are some other takeaways from adland's biggest event. The Maison Samsung featured a VR surfing experience on the roof and a super-secret "second-floor experience."

Finding water on Mars has been a dream of scientists for decades and could prove an essential resource for any human pioneers looking to colonise the red planet. Now Nasa is hoping its Curiosity Rover may finally be able to settle the question of whether the liquid still exists on the planet's surface. Scientists are dispatching the robot to explore a feature on a sandy hillside they believe could be their best chance yet of finding water on the red planet. Scientists are hoping to send the Curiosity Rover to investigate dark streaks that appear on the nearby Mount Sharp during the Martian summer. Last year Nasa confirmed'dark fingers' spotted by the Mars Reconnaissance Orbiter were likely to be made by liquid moving across the planet's surface.

When American novelist David Foster Wallace delivered the commencement address at Kenyon College in 2005, he urged the graduating class to "exercise some control over how and what you think." If you don't at least try to regulate your thoughts and behaviors, Wallace cautioned, you will go through life "dead, unconscious, a slave to your head." Wallace himself long suffered with unwanted negative thoughts and crippling self-doubt--and took his own life three years after that speech. But can our mind become a "terrible master," as Wallace described? Kessler, the former commissioner of the U.S. Food and Drug Administration, has considered that question for the past two decades, studying how substances such as food, alcohol and tobacco can hijack our brain chemistry and compel us to act against our own best intentions--bingeing on brownies, booze or cigarettes.

It is the future of shipping - and there's not a single sailor on board. Rolls Royce has revealed planed for fleets of'drone ships' to ferry carry around the world - all controlled from a central'holodeck'. It believes an entirely unmanned ship could take to the seas by 2020. Rolls Royce said it has already begun testing the technology needed to make the ships a reality, and expected them to take to the sea by the end of the decade. Cameras would beam 360-degree views from the drone ship back to operators based in a virtual bridge.

It is the future of shipping - and there's not a single sailor on board. Rolls Royce has revealed planed for fleets of'drone ships' to ferry carry around the world - all controlled from a central'holodeck'. It believes an entirely unmanned ship could take to the seas by 2020. Rolls Royce said it has already begun testing the technology needed to make the ships a reality, and expected them to take to the sea by the end of the decade. Cameras would beam 360-degree views from the drone ship back to operators based in a virtual bridge.

A drone successfully delivered medical supplies to the New Jersey coastline straight from the deck of a ship, marking the first ship-to-shore delivery in the US. The flight was designed to test whether drones could be used to carry human medical supplies to and from areas that cannot be access during major storms, earthquakes or other disasters. The test was run by disaster preparedness non-profit Field Innovation Team. Drone-firm Flirtey, which managed the first land-based drone delivery of medical supplies to a rural health clinic in July 2015, flew medical samples to Camp May in partnership with Dr Timothy Amukele, assistant professor of pathology at Johns Hopkins University School of Medicine. While drones have already been muted as one way to deliver goods, such as Amazon's Air Prime drones, Amukele said that biological samples "are not like a shoe or a book, they are pretty fragile items".

It has been the dream of science fiction fans since they first saw Captain Kirk and Spock disappear from the deck of the Enterprise, only to reappear on a planet in a haze of light. Now scientists in Russia are on a mission to bring Star Trek-style teleportation to life as part of a multi-trillion Rouble research and development drive. Russian investors say the plan isn't as far-fetched as it may seem, with much of the common technology used today inspired by sci-fi of decades gone by. The Russian government could develop the technology by 2035 as part of a 2.1 trillion ( 1.4 trillion) research and development drive. Investors say the plan isn't as far-fetched as it may seem, with much of the common technology used today inspired by sci-fi of decades gone by.

Tambe's systems provided measurable outcomes that prove A.I. can be more efficient in managing patrol schedules than a lone human decision-maker. After LAX security officials implemented Tambe's first software system, called ARMOR, they saw an immediate, five-fold increase in the seizure of weapons, drugs and more. In 2013, a study by Los Angeles Metro found a 66 percent increase in the number of fare jumpers on L.A.'s subways. ARMOR was even adapted for the U.S. Coast Guard to catch illegal fishers in the Gulf of Mexico. ARMOR-FISH, tested in 2014, located illegal activities, though funding for the project has since stalled.

Abstract: A newly developed system might quickly assist to foretell the place poachers are more likely to strike in wildlife parks. USC pc scientist speaks at a White Home-sponsored workshop on expertise and social good. Poachers hunt tigers with traps and weapons. That prime-tech software is in improvement due to USC laptop scientist Milind Tambe, the Helen N. and Emmett H. Jones Professor in Engineering on the USC Viterbi College of Engineering. Since 2013, he's been working with worldwide businesses to check software program he hopes will sooner or later predict the place poachers are prone to strike inside wildlife parks.

Elon Musk has released video footage of SpaceX's latest landing attempt, in which the aerospace firm lost a Falcon 9 rocket. The Falcon 9 took off from Cape Canaveral in Florida on Wednesday, carrying two communications satellites into orbit. Looks like early liquid oxygen depletion caused engine shutdown just above the deck pic.twitter.com/Sa6uCkpknY Head of SpaceX, Elon Musk, has released video footage showing just how close the first stage of this week's rocket launch came to successfully landing on the floating barge. The Falcon 9 appeared to be on course for an upright landing before it was lost in clouds of smoke.