Asia
Frankenplace: An Application for Similarity-Based Place Search
Adams, Benjamin (University of California, Santa Barbara) | McKenzie, Grant (University of California, Santa Barbara)
When experiencing or describing a new place people will often compare it against other places that they already know. However, this human attention to the simultaneous similarities and differences between places is not reflected in the design of user interfaces of current place search technologies. In this demo, we present Frankenplace, an application for doing similarity-based place search that allows users to interactively find new places based on mixtures of features drawn from different places. The features of places are derived from a combination of authoritative data sources and unstructured observation data from social media, and organized into an extensible set of layers. We demonstrate the Frankenplace interface, which lets a user build a profile of a target place by selecting the most relevant of the properties shared by known places.
Transductive Learning for Real-Time Twitter Search
Zhang, Xin (Graduate University of Chinese Academy of Sciences) | He, Ben (Graduate University of Chinese Academy of Sciences) | Luo, Tiejian (Graduate University of Chinese Academy of Sciences)
Recency is an important dimension of relevance for real-time Twitter search as users tend to be interested in fresh news and events. By incorporating various sources of evidence, the application of learning to rank (LTR) algorithms to real-time Twitter search has shown beneficial in finding not only relevant, but also recent tweets in response to given queries. However, the potential effectiveness brought by LTR may not have been fully exploited due to the lack of labeled data available for properly learning a ranking model, since human labels are expensive in real-world applications. To this end, this paper proposes a transductive algorithm that incrementally aggregate the labeled tweets through an iterative process. Experimental results on the standard Tweets11 dataset show that our approach is able to outperform strong baselines without the use of human labels.
A Supervised Approach to Predict Company Acquisition with Factual and Topic Features Using Profiles and News Articles on TechCrunch
Xiang, Guang (Carnegie Mellon University) | Zheng, Zeyu (Carnegie Mellon University) | Wen, Miaomiao (Carnegie Mellon University) | Hong, Jason (Carnegie Mellon University) | Rose, Carolyn (Carnegie Mellon University) | Liu, Chao (Microsoft Research)
Merger and Acquisition (M&A) prediction has been an interesting and challenging research topic in the past a few decades. However, past work has only adopted numerical features in building models, and yet the valuable textual information from the great variety of social media sites has not been touched at all. To fully explore this information, we used the profiles and news articles for companies and people on TechCrunch, the leading and largest public database for the tech world, which anybody can edit. Specifically, we explored topic features via topic modeling techniques, as well as a set of other novel features of our design within a machine learning framework. We conducted experiments of the largest scale in the literature, and achieved a high true positive rate (TP) between 60% to 79.8% with a false positive rate (FP) mostly between 0% and 8.3% over company categories with a small number of missing attributes in the CrunchBase profiles.
Mixed Membership Models for Exploring User Roles in Online Fora
White, Arthur J. (University College Dublin) | Chan, Jeffrey (University of Melbourne) | Hayes, Conor (National University Ireland Galway) | Murphy, Brendan (University College Dublin)
Discussion boards are a form of social media which allow users to discuss topics and exchange information in a complex manner, in a number of different settings. As the popularity of such message boards has increased, communities of users have emerged, and several prominent types of social role have been identified, such as Question Answerer, Celebrity, Discussion Person and Topic Initiator. Recent studies have noted the structural similarity of the egocentric network of users assigned the same role by qualitative criteria. In this paper a methodology is developed with which to cluster together users with similar ego-centric network structures. This is achieved using a mixed membership formulation which allows for the fact that different groups of users may have characteristics in common. The method is then applied to data taken from boards.ie, a medium sized message boards website. Prominent clusters of users are identified and discussed, and illustrative examples of user behaviour provided. The type of interaction, both locally and globally, taking place within forums is examined.
What Catches Your Attention? An Empirical Study of Attention Patterns in Community Forums
Wagner, Claudia (Institute of Information and Communication Technologies Joanneum Research) | Rowe, Matthew (Knowledge Media Institute The Open University) | Strohmaier, Markus (Knowledge Management Institute Graz University of Technology) | Alani, Harith (Knowledge Media Institute The Open University)
Online community managers work towards building and managing communities around a given brand or topic. A risk imposed on such managers is that their community may die out and its utility diminish to users. Understanding what drives attention to content and the dynamics of discussions in a given community informs the community manager and/or host with the factors that are associated with attention. In this paper we gain insights into the idiosyncrasies that individual community forums exhibit in their attention patterns and how the factors that impact activity differ. We glean such insights by using logistic regression models for identifying seed posts and explore the effectiveness of a range of features. Our findings show that the discussion behaviour of different communities is clearly impacted by different factors.
Enhancing Event Descriptions through Twitter Mining
Tanev, Hristo (Joint Research Centre, European Commission) | Ehrmann, Maud (Joint Research Centre, European Commission) | Piskorski, Jakub (Frontex) | Zavarella, Vanni (Joint Research Centre, European Commission)
We describe a simple IR approach for linking news about events, detected by an event extraction system, to messages from Twitter (tweets). In particular, we explore several methods for creating event-specific queries for Twitter and provide a quantitative and qualitative evaluation of the relevance and usefulness of the information obtained from the tweets. We showed that methods based on utilization of word co-occurrence clustering, domain-specific keywords and named entity recognition improve the performance with respect to a basic approach.
Filtering Noisy Web Data by Identifying and Leveraging Users' Contributions
In this paper we present several methods for collecting Web textual contents and filtering noisy data. We show that knowing which user publishes which contents can contribute to detecting noise. We begin by collecting data from two forums and from Twitter. For the forums, we extract the meaningful information from each discussion (texts of question and answers, IDs of users, date). For the Twitter dataset, we first detect tweets with very similar texts, which helps avoiding redundancy in further analysis. Also, this leads us to clusters of tweets that can be used in the same way as the forum discussions: they can be modeled by bipartite graphs. The analysis of nodes of the resulting graphs shows that network structure and content type (noisy or relevant) are not independent, so network studying can help in filtering noise.
Social Media Is NOT that Bad! The Lexical Quality of Social Media
Rello, Luz (Universitat Pompeu Fabra) | Baeza-Yates, Ricardo (Yahoo! Research)
There is a strong correlation between spelling errors and web text content quality. Using our lexical quality measure, based in a small corpus of spelling errors, we present an estimation of the lexical quality of the main Social Media sites. This paper presents an updated and complete analysis of the lexical quality of Social Media written in English and Spanish, including how lexical quality changes in time.
Talk of the City: Our Tweets, Our Community Happiness
Quercia, Daniele (University of Cambridge) | Seaghdha, Diarmuid O (University of Cambridge) | Crowcroft, Jon (University of Cambridge)
The literature of urban sociology and that of psychology have separately established two relationships: the first has linked characteristics of a community to its residents’ well-being, the second has linked well-being of individuals to their use of words. No one has hitherto explored the potential transitive relationship - that between characteristics of a community and its residents' use of words. We test this relationship by performing three steps. We consider Twitter users in a variety of London census communities; extract the subject matter of their tweets using "topic models"; and study the relationship between topics and community socio-economic well-being. We find that certain topics are correlated (positively and negatively) with community deprivation. Users in more deprived community tweet about wedding parties, matters expressed in Spanish/Portuguese, and celebrity gossips. By contrast, those in less deprived communities tweet about vacations, professional use of social media, environmental issues, sports, and health issues. We finally show that monitoring the subject matter of tweets not only offers insights into community well-being, but it is also a reasonable way of predicting community deprivation scores.
Finding Influential Authors in Brand-Page Communities
Purohit, Hemant (Wright State University) | Ajmera, Jitendra (IBM Research, New Delhi) | Joshi, Sachindra (IBM Research, New Delhi) | Verma, Ashish (IBM Research, New Delhi) | Sheth, Amit (Wright State University)
Enterprises are increasingly using social media forums to engage with their customer online- a phenomenon known as Social Customer Relation Management (Social CRM) . In this context, it is important for an enterprise to identify “influential authors” and engage with them on a priority basis. We present a study towards finding influential authors on Twitter forums where an implicit network based on user interactions is created and analyzed. Furthermore, author profile features and user interaction features are combined in a decision tree classification model for finding influential authors. A novel objective evaluation criterion is used for evaluating various features and modeling techniques. We compare our methods with other approaches that use either only the formal connections or only the author profile features and show a significant improvement in the classification accuracy over these baselines as well as over using Klout score.