By using artificial intelligence and algorithms to analyse people's behaviour, driving habits and creditworthiness, Data Cube provides a more accurate framework for car service companies to develop new products and upgrade their services, reported Global Times. "We will connect players from various parts of the industry chain including users, insurance companies and retailers, and provide data storage, accurate product pricing and anti-fraud applications for our partners," said Peng Yong, director of ZhongAn Auto Big Data Lab. ZhongAn, together with Sinosafe Asset Insurance and Urtrust Insurance, initiated an alliance which established a big data laboratory. Data Cube is a collection of the lab's research results. ZhongAn also said more insurance and internet companies hope to join the alliance and the lab's scale is expected to expand.