We hear a lot these days about how AI is changing the marketing technology landscape, helping us sell products and services in the 21st century. But during my two-week journey through Israel's startup scene, it was a medtech company that struck a nerve with me -- a deep learning imaging analytics startup called Zebra Medical Vision. Using AI to recommend related products, build a million split tests, or determine the optimal time to push a discount voucher may be effective from a marketing standpoint, but these applications are hardly life-changing. And they wouldn't have helped save my dad's life. He passed away from lung cancer in February this year, and there is a good chance that an early and accurate diagnosis could have given him a better chance at beating "the big C." Zebra's technology is making it possible to catch misdiagnosed diseases, early-stage cancers, and other life-threatening ailments, and the company today announced a significant change in its business model that makes its AI-powered medical scan recognition for hospitals more affordable.