Whether brewing crisp lagers or creating a new candy bar, flavor is a fickle thing. On this week's edition of the NVIDIA AI Podcast we talk to Jason Cohen, founder of Analytical Flavor Systems, who is using AI to help businesses that create beer, chocolate, wine, coffee and spirits better understand flavor. "Something crazy like 95 percent of all new products fail, either in the conception phase or in the R&D phase or in the go-to-market phase," Cohen says in a conversation with our host, Michael Copeland. "That's because these companies can't predict consumer preference, because they don't have a measurement of what consumers are going to taste in that product." Analytical Flavor Systems uses GPU-powered artificial intelligence to turn data about what people taste -- whether it's beer, wine, chocolate, wine, coffee and spirits -- into data companies can use to create more consistent -- and tastier -- products.