Access to data is one thing. Moving from data to insight is another entirely. Jane Zavalishina, CEO of the Yandex Data Factory wants to make it easier for businesses to gain real insight from their data. Built on the real time personalization and predictive analytics technology of Russia's largest Internet business Yandex- Yandex Data Factory helps clients improve their business through the exploitation of their own data by machine learning. Disproportionate growth of figures suggesting that 90% of the world's data was generated over the course of the past two years has led Zavalishina to be of the opinion that "we should not really care about data anymore," rather, we should see it as a thing of the past.