The FIFA World Cup 2022 may be over, but the story of Belgian striker Romelu Lukaku's performance against Croatia will be remembered as one of the tournament's most heartbreaking tales. Despite his high transfer fee tagged to his name, Lukaku's inability to convert easy chances led to Belgium's early exit. But what if there was a way to unlock the reasons behind those missed opportunities? With the power of AI in the generation of sports highlights, coaches, staff, and even Lukaku himself can uncover every move and decision made on the field, providing valuable insight and a chance for redemption in the next tournament. Additionally, to speed up the process of sports content generation, media providers are looking into ways to have AI analyze the game footage and automatically pick out the highlight-worthy moments.

Extreme E, the pioneering electric off-road racing series, is teaming up with WSC Sports, the global leader in artificial intelligence (AI)-driven sports video technology ahead of its second X Prix from 29-30 May 2021 at Lac Rose in Dakar, Senegal. Extreme E will have access to WSC Sports' cloud-based live-clipping platform Clipro, allowing the series to create and publish near-live and post-race highlights in a matter of seconds, as well as WSC Sports' innovative Graphics Engine, which automatically adds stunning visuals to videos to help brand and monetise content. During the series Extreme E and WSC Sports will work closely to apply WSC Sports' state-of-the-art AI technology to automatically generate real time highlights for this new sport. WSC Sports has already adapted its technology to support car racing working in 2020 with its partner NASCAR to automatically produce real-time race highlights. WSC Sports will also assist Extreme E in distributing race highlights to all its media partners, as well as drivers' social channels thanks to WSC Sports' partnership with Socialie.

As the thousands of high-flying dunks, alley oops and fadeaway jumper clips come out of NBA All-Star weekend, chances are the highlights were created by artificial intelligence. The league says they are using machine learning to create more highlights than ever before this All-Star weekend. Since 2014, the NBA has been employing and experimenting with technology from an Israeli company called WSC Sports to analyze key moments of each game and spit out some of the best highlights. As social media has emerged as an important destination to reach fans, the need for more and customized highlights has grown. This All-Star weekend, the software will automatically create multiple clips and content for every single player.