Nothing, the hardware startup from OnePlus co-founder Carl Pei, has officially unveiled its first product: the Ear 1 wireless earbuds. If you've been following the teasers, you're probably familiar with the buds by now. Nothing already revealed the $99 price tag, pitting them against affordable rivals like the Amazon Echo Buds, OnePlus Buds and Google's Pixel Buds A; showed off the transparent design; and detailed the active-noise cancellation (ANC), which relies on a three-microphone setup. All that was really left was the release date and some gaps around specs, which are getting filled in today. The Ear 1 will initially be available online at nothing.tech as part of a limited drop on July 31st starting at 9AM ET.