Google has announced that it has acquired leading wearable brand Fitbit for $2.1 billion. "Today, we're announcing that Google has entered into a definitive agreement to acquire Fitbit, a leading wearables brand," said Rick Osterloh, Senior Vice President, Devices & Services, Google. "By working closely with Fitbit's team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world," he added. Over the years, Google has made progress with partners in this space with Wear OS and Google Fit. Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users.