How do you market a show about a digital vigilante trying to bring about the end of a hypercapitalist society? A show with a protagonist who sneers at social media and abhors Starbucks, and who -- at the end of the first season -- brought down the biggest corporation in the world with a cyberattack, leading to complete economic chaos? Traditional wisdom dictates that marketing efforts for such a show would shy away from anything overtly capitalistic that might come off as being inconsistent with its anticapitalistic spirit. In particular, you would probably avoid opening a store that sells 600 leather jackets and 118 light-up sneakers in the upscale Chelsea neighborhood of Manhattan. Not so for the marketing team at USA, the NBCUniversal-owned cable network that airs the show we just described, the much-lauded drama "Mr. In advance of the show's second season, USA has partnered with Story, a brick-and-mortar store in Manhattan that functions as a sort of gallery for hire, for a special seven-week "Mr.