A facial recognition service has been launched that enables governments and businesses to get real-time data on people's online habits, preferences and social presence. Entitled VR Office Place, the product is being touted for a range of applications, including identifying security risks, preventing accidents and providing additional information to sales people to improve the chances of making a deal. According to its creators, London, UK-based ETalc Technologies, the facial recognition service identifies people from video feeds, such as CCTV, and then provides analytics of the individuals identified. Using information that is publicly available online, this analytics can include name, occupation and interests, with granular details such as favourite movies being suggested by the company. Each organisation using VR Office Place is able to tailor the results to their needs, enabling it to be used by both businesses and government departments, with use cases such as border security and car sales suggested by the company.