Last week, on March 23rd, e-Commerce One To One Monaco revealed the vision of Guillaume Bacuvier, VP Advertising Solutions, EMEA at Google. During the keynote organized by Ingrid Fillon, he explained the technical disruption that will impact Google Search, Retail and eCommerce players in the coming years. The Google device (aka Home Assistant) is the web browser of the future as seen in the picture above. Indeed this new technology is able to act like a human personal assistant upon voice requests. The worldwide Search Engine is challenged to think about innovative ways to become more personalized and accurate in facilitating your life like an assistant would do.