Actors from the world of gaming went on strike last week, in a row about the use of artificial intelligence (AI) and the threat it poses to their livelihoods. It has reignited the debate about how the entertainment industry is adapting to new technology. When actor Jennifer Hale talks, you listen. Her delivery is measured and surgically precise, yet her tone has a warmth that most ASMR creators would envy. She could read the phone book and you'd pay attention.

As an experienced voice actor in video games, Sunil Malhotra has exerted his vocal cords to the breaking point while performing blood-curdling screams and monster grunts for numerous titles including the popular "Diablo" and "X-Men" series. "I've lost my voice for weeks at a time. I had to see a speech therapist to get my voice back," the Los Angeles-based actor said. "If I don't have my voice, I don't function as an actor." Malhotra, 41, was one of more than 300 protesters who gathered Thursday at Warner Bros. in Burbank as part of the ongoing SAG-AFTRA strike against several major video game companies.