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European Telecoms Firms Pin Hopes on 'Esports' Video Game Gladiators

U.S. News

None of the three companies has disclosed how much they have spent so far in Esports but Ignacio Martinez, who oversees Vodafone's Esports strategy in Spain, says it is the first time since he joined the industry 15 years ago that he sees telecoms companies rushing into a new market this way.