Often considered a'solution for everything', AI will expand its impact as the video entertainment industry realises its benefits to a variety of applications, according to a report commissioned by mobile and video technology developer InterDigital and written by market research firm Futuresource Consulting, which examines the industry influence of artificial intelligence (AI) and machine learning (ML) on applications across the video supply chain. The report, AI and Machine Learning in the Video Industry: New Opportunities for the Entertainment Sector, investigates the emerging uses of AI across segments of the media industry and highlights key examples of how AI is employed today and might develop in the future. Valued at roughly $84 billion, the global video entertainment industry is fuelled by a five-stage supply chain comprised of media creation, preparation, distribution, playout and delivery, and consumption. AI can be incorporated within several applications across the ecosystem, from encoding to transmission to decoding to post-processing. With a wide variety of applications, including auto tagging metadata, creating transcripts, conducting quality control, flagging inappropriate content, or even service personalization, AI's strength is extracting patterns from'big data' where traditional algorithms might fail.