video collage
Elvis Is Back in the Building, Thanks to AI--and U2
It's impossible to avoid Elvis Presley in Las Vegas: his image appears on street art and photographs, while impersonators can be found all over the strip. But starting on Friday, the King of Rock and Roll will get possibly his largest tribute yet: a video collage that renders him hundreds of times, projected hundreds of feet into the air, in incarnations young and old, gyrating and reclining, in bas relief and gold, all thanks to a technology created long after his death: generative AI. The video collage is the creation of the artist Marco Brambilla, the director of Demolition Man and Kanye West's "Power" music video, among many other art projects. Brambilla fed hours of footage from Presley's movies and performances into the AI model Stable Diffusion to create an easily searchable library to pull from, and then created surreal new images by prompting the AI model Midjourney with questions like: "What would Elvis look like if he were sculpted by the artist who made the Statue of Liberty?" The kaleidoscopic result, called "King Size," will make its debut as part of U2's concert performance at the opening night of the Sphere, a $2.3 billion entertainment venue that sits a block from the Las Vegas Strip and hopes to be the city's latest colossal entertainment mecca.