New York: Continuing its mission to build trusted partnerships with advertisers and publishers, Verizon Media today announced an innovative new omnichannel insights tool for its industry-leading demand-side platform (DSP). Powered by machine learning, the new tool is designed to give advertisers clarity on their omnichannel programmatic ecosystem, with robust performance insights and optimization recommendations for each channel, ad format and exchange. According to a recent survey by Advertiser Perceptions, among advertisers, "transparency" is the most important word of 2019, with brands rightfully seeking more insights into campaign performance and media quality than ever before. Similarly, 60% of US advertising executives cite a lack of transparency as the biggest challenge for digital spend optimization. "At Verizon Media, trust and transparency are more than just buzzwords," said Iván Markman, Chief Business Officer at Verizon Media.