Of course we discussed how PR is evolving and Martin had some interesting insight into how PR people need to bring visuals into their pitches and try to get a little bit more savvy with photos, video and design. We then spent a lot of time talking about the fascinating intersection between PR and AI (artificial intelligence). Not to toot my own horn, but this was really one of the first times an interviewee brought a topic to the table that I honestly hadn't thought of before. Martin is currently completing a Master in Communications Management from McMaster/Syracuse and researching AI, relationships and communications. His thesis was on the relationships humans have (or will have) with machines, which he calls the human/AI agent relationship.