'Music is not a problem to solve' Mikey Shulman, co-founder and CEO of Suno. 'Music is not a problem to solve' Mikey Shulman, co-founder and CEO of Suno. Is this man the future of music - or its executioner? AI evangelist Mikey Shulman says he's making pop, not slop Worth a staggering $2.45bn, Suno is an AI music company that can create a track with just a few prompts. Why is its CEO happy to see it called'the Ozempic of the music industry'?

Musicians are deeply concerned about AI. So why are the major labels embracing it? Companies such as Udio, Suno and Klay will let you use AI to make new music based on existing artists' work. T his was the year that AI-generated music went from jokey curiosity to mainstream force. Velvet Sundown, a wholly AI act, generated millions of streams; AI-created tracks topped Spotify's viral chart and one of the US Billboard country charts; AI "artist" Xania Monet "signed" a record deal. BBC Introducing is usually a platform for flesh-and-blood artists trying to make it big, but an AI-generated song by Papi Lamour was recently played on the West Midlands show.

How can you tell if your new favourite artist is a real person? There's a new song doing the rounds, and in the immortal words of Kylie Minogue, you just can't get it out of your head. But what if it was created by a robot, or the artist themself is a product of artificial intelligence (AI)? Do streaming sites have an obligation to label music as AI-generated? And does it even matter, if you like what you hear?

Feedback was amazed to hear that dog ownership could cause a hurricane across the other side of the world. Or are we barking up the wrong tree? Kristian Steensen Nielsen seems like a sensible type. A researcher at the Copenhagen Business School in Denmark, he studies "the role of behavior change in mitigating climate change and conserving biodiversity". In other words, how can we make our lives more environmentally friendly, and how and when do those changes scale up to become truly effective?

Feedback is New Scientist's popular sideways look at the latest science and technology news. You can submit items you believe may amuse readers to Feedback by emailing feedback@newscientist.com Feedback has been dimly aware for a while that there is a slew of AI-generated music swamping platforms like Spotify. Our awareness was limited, we confess, because we are so old that we still prefer to listen to CDs. Still, we weren't too surprised when New Scientist's Timothy Revell told us about an indie rock band called The Velvet Sundown that appears to be entirely AI-generated, from their songs, which sound like the beige love-children of Coldplay and the Eagles, to their uncanny-valley Instagram photos, which look like rejected concept art from Daisy Jones & the Six.

They went viral, amassing more than 1m streams on Spotify in a matter of weeks, but it later emerged that hot new band the Velvet Sundown were AI-generated – right down to their music, promotional images and backstory. The episode has triggered a debate about authenticity, with music industry insiders saying streaming sites should be legally obliged to tag music created by AI-generated acts so consumers can make informed decisions about what they are listening to. Initially, the "band", described as "a synthetic music project guided by human creative direction", denied they were an AI creation, and released two albums in June called Floating On Echoes and Dust And Silence, which were similar to the country folk of Crosby, Stills, Nash & Young. Things became more complicated when someone describing himself as an "adjunct" member told reporters that the Velvet Sundown had used the generative AI platform Suno in the creation of their songs, and that the project was an "art hoax".

AI tools are being fed artists' songs to'learn' their vocal styles and musical hallmarks before being able to generate brand new approximations, with new lyrics and melody (file photo) But it appears The Velvet Sundown is not the only fake artist on Spotify, which has more than 600 million users worldwide. According to a report last year from The Week, Spotify is becoming inundated with unlicensed covers of songs generated by AI.

The traffic receded as Chicago withdrew into the distance behind me on Interstate 90. The speakers in my rental car, playing Spotify from my smartphone, put out the opening riff of a laid-back psychedelic-rock song. When the lyrics came, delivered in a folksy vibrato, they matched my mood: "Smoke in the sky / No peace found," the band's vocalist sang. Except perhaps he didn't really sing, because he doesn't exist. By all appearances, neither does the band, called the Velvet Sundown.

The Velvet Sundown's indie ballads, with guitar music and male vocals, is fairly easy, if bland, on the ear. With lyrics such as "eyes like film in faded light, dreams walk barefoot into the night" and "ash and velvet, smoke and flame, calling out in freedom's name", it could all feasibly be either AI-generated or penned by humans. Deezer, a rival music streaming platform, said that its AI detector tool had flagged the music as being "100% AI generated". Spotify did not respond to a request for comment. CEO Daniel Ek has previously told the BBC that he did not intend to ban AI-generated music from the platform but added that he did not agree with using the tech to mimic real artists.