The incredible potential of chatbots lies in the ability to individually and contextually communicate one-to-many. One-to-Many Communication: There are plenty of tools out there that allow us to communicate one-to-many at this point in history. These tools, including everything from basic mailers to email marketing to social media, make it easy to reach a large audience and target groups within that audience all at the same. But, for the most part, these tools do not allow us to communicate with people on an individual level. Individual Communication: Reaching mass amounts of people at the individual level is something that hasn't been around for very long.