Modeling customer shopping intentions is a crucial task for e-commerce, as it directly impacts user experience and engagement. Thus, accurately understanding customer preferences is essential for providing personalized recommendations. Session-based recommendation, which utilizes customer session data to predict their next interaction, has become increasingly popular. However, existing session datasets have limitations in terms of item attributes, user diversity, and dataset scale. As a result, they cannot comprehensively capture the spectrum of user behaviors and preferences.

To bridge this gap, we present the Amazon Multilingual Multi-locale Shopping Session Dataset, namely Amazon-M2 .

A Large Language Model (LLM) offers versatility across domains and tasks, purportedly benefiting users with a wide variety of behaviors and preferences. We question this perception about an LLM when users have inherently subjective behaviors and preferences, as seen in their ubiquitous and idiosyncratic browsing of websites or apps. The sequential behavior logs of pages, thus generated, form something akin to each user's self-constructed "language", albeit without the structure and grammar imbued in natural languages. We ask: (i) Can a small LM represent the "language of browsing" better than a large LM? (ii) Can an LM with a single set of parameters (or, single LM) adequately capture myriad users' heterogeneous, subjective behaviors and preferences? (iii) Can a single LM with high average performance, yield low variance in performance to make alignment good at user level? We introduce clusterwise LM training, HeTLM (Heterogeneity aware Training of Language Model), appropriate for subjective behaviors. We find that (i) a small LM trained using a page-level tokenizer outperforms large pretrained or finetuned LMs; (ii) HeTLM with heterogeneous cluster specific set of parameters outperforms a single LM of the same family, controlling for the number of parameters; and (iii) a higher mean and a lower variance in generation ensues, implying improved alignment.

We thank all the reviewers for their positive comments, and address their major questions and comments below. Clarifications will be added in the revision and we will keep improving our draft. Reviewer #1 We thank the reviewer for the positive reviews. The remarks raised are addressed below. We are happy to release our code for better reproducibility.

--This paper presents a novel approach to predicting buying intent and product demand in e-commerce settings, leveraging a Deep Q-Network (DQN) inspired architecture. In the rapidly evolving landscape of online retail, accurate prediction of user behavior is crucial for optimizing inventory management, personalizing user experiences, and maximizing sales. We evaluate our model on a large-scale e-commerce dataset comprising over 885,000 user sessions, each characterized by 1,114 features. Our approach demonstrates robust performance in handling the inherent class imbalance typical in e-commerce data, where purchase events are significantly less frequent than non-purchase events. Through comprehensive experimentation with various classification thresholds, we show that our model achieves a balance between precision and recall, with an overall accuracy of 88% and an AUC-ROC score of 0.88. Comparative analysis reveals that our DQN-inspired model offers advantages over traditional machine learning and standard deep learning approaches, particularly in its ability to capture complex temporal patterns in user behavior . This research contributes to the field of e-commerce analytics by introducing a novel predictive modeling technique that combines the strengths of deep learning and reinforcement learning paradigms. Our findings have significant implications for improving demand forecasting, personalizing user experiences, and optimizing marketing strategies in online retail environments. The e-commerce industry has experienced unprecedented growth in recent years, with global sales projected to reach $6.3 trillion by 2024 [1].

Reward-driven proactive dialogue agents require precise estimation of user satisfaction as an intrinsic reward signal to determine optimal interaction strategies. Specifically, this framework triggers clarification questions when detecting potential user dissatisfaction during interactions in the industrial dialogue system. Traditional works typically rely on training a neural network model based on weak labels which are generated by a simple model trained on user actions after current turn. However, existing methods suffer from two critical limitations in real-world scenarios: (1) Noisy Reward Supervision, dependence on weak labels derived from post-hoc user actions introduces bias, particularly failing to capture satisfaction signals in ASR-error-induced utterances; (2) Long-Tail Feedback Sparsity, the power-law distribution of user queries causes reward prediction accuracy to drop in low-frequency domains. The noise in the weak labels and a power-law distribution of user utterances results in that the model is hard to learn good representation of user utterances and sessions. To address these limitations, we propose two auxiliary tasks to improve the representation learning of user utterances and sessions that enhance user satisfaction prediction. The first one is a contrastive self-supervised learning task, which helps the model learn the representation of rare user utterances and identify ASR errors. The second one is a domain-intent classification task, which aids the model in learning the representation of user sessions from long-tailed domains and improving the model's performance on such domains. The proposed method is evaluated on DuerOS, demonstrating significant improvements in the accuracy of error recognition on rare user utterances and long-tailed domains.

Understanding users' product preferences is essential to the efficacy of a recommendation system. Precision marketing leverages users' historical data to discern these preferences and recommends products that align with them. However, recent browsing and purchase records might better reflect current purchasing inclinations. Transformer-based recommendation systems have made strides in sequential recommendation tasks, but they often fall short in utilizing product image style information and shopping cart data effectively. In light of this, we propose Style4Rec, a transformer-based e-commerce recommendation system that harnesses style and shopping cart information to enhance existing transformer-based sequential product recommendation systems. Style4Rec represents a significant step forward in personalized e-commerce recommendations, outperforming benchmarks across various evaluation metrics. Style4Rec resulted in notable improvements: HR@5 increased from 0.681 to 0.735, NDCG@5 increased from 0.594 to 0.674, and MRR@5 increased from 0.559 to 0.654. We tested our model using an e-commerce dataset from our partnering company and found that it exceeded established transformer-based sequential recommendation benchmarks across various evaluation metrics. Thus, Style4Rec presents a significant step forward in personalized e-commerce recommendation systems.

We develop a decision making framework to cast the problem of learning a ranking policy for search or recommendation engines in a two-sided e-commerce marketplace as an expected reward optimization problem using observational data. As a value allocation mechanism, the ranking policy allocates retrieved items to the designated slots so as to maximize the user utility from the slotted items, at any given stage of the shopping journey. The objective of this allocation can in turn be defined with respect to the underlying probabilistic user browsing model as the expected number of interaction events on presented items matching the user intent, given the ranking context. Through recognizing the effect of ranking as an intervention action to inform users' interactions with slotted items and the corresponding economic value of the interaction events for the marketplace, we formulate the expected reward of the marketplace as the collective value from all presented ranking actions. The key element in this formulation is a notion of context value distribution, which signifies not only the attribution of value to ranking interventions within a session but also the distribution of marketplace reward across user sessions. We build empirical estimates for the expected reward of the marketplace from observational data that account for the heterogeneity of economic value across session contexts as well as the distribution shifts in learning from observational user activity data. The ranking policy can then be trained by optimizing the empirical expected reward estimates via standard Bayesian inference techniques. We report empirical results for a product search ranking task in a major e-commerce platform demonstrating the fundamental trade-offs governed by ranking polices trained on empirical reward estimates with respect to extreme choices of the context value distribution.

Growing scale of recommender systems require extensive tuning to respond to market dynamics and system changes. We address the challenge of tuning a large-scale ads recommendation platform with multiple continuous parameters influencing key performance indicators (KPIs). Traditional methods like open-box Monte Carlo simulators, while accurate, are computationally expensive due to the high cost of evaluating numerous parameter settings. To mitigate this, we propose a hybrid approach Simulator-Guided Importance Sampling (SGIS) that combines open-box simulation with importance sampling (IS). SGIS leverages the strengths of both techniques: it performs a coarse enumeration over the parameter space to identify promising initial settings and then uses IS to iteratively refine these settings. This approach significantly reduces computational costs while maintaining high accuracy in KPI estimation. We demonstrate the effectiveness of SGIS through simulations as well as real-world experiments, showing that it achieves substantial improvements in KPIs with lower computational overhead compared to traditional methods.

Product bundling has evolved into a crucial marketing strategy in e-commerce. However, current studies are limited to generating (1) fixed-size or single bundles, and most importantly, (2) bundles that do not reflect consistent user intents, thus being less intelligible or useful to users. This paper explores two interrelated tasks, i.e., personalized bundle generation and the underlying intent inference based on users' interactions in a session, leveraging the logical reasoning capability of large language models. We introduce a dynamic in-context learning paradigm, which enables ChatGPT to seek tailored and dynamic lessons from closely related sessions as demonstrations while performing tasks in the target session. Specifically, it first harnesses retrieval augmented generation to identify nearest neighbor sessions for each target session. Then, proper prompts are designed to guide ChatGPT to perform the two tasks on neighbor sessions. To enhance reliability and mitigate the hallucination issue, we develop (1) a self-correction strategy to foster mutual improvement in both tasks without supervision signals; and (2) an auto-feedback mechanism to recurrently offer dynamic supervision based on the distinct mistakes made by ChatGPT on various neighbor sessions. Thus, the target session can receive customized and dynamic lessons for improved performance by observing the demonstrations of its neighbor sessions. Finally, experimental results on three real-world datasets verify the effectiveness of our methods on both tasks. Additionally, the inferred intents can prove beneficial for other intriguing downstream tasks, such as crafting appealing bundle names.