user dwell time
Time Matters: Enhancing Pre-trained News Recommendation Models with Robust User Dwell Time Injection
Jiang, Hao, Li, Chuanzhen, An, Mingxiao
Large Language Models (LLMs) have revolutionized text comprehension, leading to State-of-the-Art (SOTA) news recommendation models that utilize LLMs for in-depth news understanding. Despite this, accurately modeling user preferences remains challenging due to the inherent uncertainty of click behaviors. Techniques like multi-head attention in Transformers seek to alleviate this by capturing interactions among clicks, yet they fall short in integrating explicit feedback signals. User Dwell Time emerges as a powerful indicator, offering the potential to enhance the weak signals emanating from clicks. Nonetheless, its real-world applicability is questionable, especially when dwell time data collection is subject to delays. To bridge this gap, this paper proposes two novel and robust dwell time injection strategies, namely Dwell time Weight (DweW) and Dwell time Aware (DweA). Dwe} concentrates on refining Effective User Clicks through detailed analysis of dwell time, integrating with initial behavioral inputs to construct a more robust user preference. DweA empowers the model with awareness of dwell time information, thereby facilitating autonomous adjustment of attention values in user modeling. This enhancement sharpens the model's ability to accurately identify user preferences. In our experiment using the real-world news dataset from MSN website, we validated that our two strategies significantly improve recommendation performance, favoring high-quality news. Crucially, our approaches exhibit robustness to user dwell time information, maintaining their ability to recommend high-quality content even in extreme cases where dwell time data is entirely missing.
- North America > United States > District of Columbia > Washington (0.05)
- Asia > China > Beijing > Beijing (0.04)
- North America > United States > Washington > King County > Redmond (0.04)
- North America > United States > New York > New York County > New York City (0.04)
Mining User Dwell Time for Personalized Web Search Re-Ranking
Xu, Songhua (Oak Ridge National Laboratory) | Jiang, Hao (The University of Hong Kong) | Lau, Francis Chi-Moon (The University of Hong Kong)
We propose a personalized re-ranking algorithm through mining user dwell times derived from a user's previously online reading or browsing activities. We acquire document level user dwell times via a customized web browser, from which we then infer concept word level user dwell times in order to understand a user's personal interest. According to the estimated concept word level user dwell times, our algorithm can estimate a user's potential dwell time over a new document, based on which personalized webpage re-ranking can be carried out. We compare the rankings produced by our algorithm with rankings generated by popular commercial search engines and a recently proposed personalized ranking algorithm. The results clearly show the superiority of our method.
- Asia > China > Hong Kong (0.04)
- North America > United States > Tennessee > Anderson County > Oak Ridge (0.04)