use high-res satellite imagery
Uber will use high-res satellite imagery to improve pickups
DigitalGlobe was the company that convinced the US government to lift its image resolution restrictions on private satellites. Shortly after, it launched its WorldView-3 constellation that can detect images as small as 12 inches (30cm) across. It can also scan short-wave infrared frequencies, letting it see forest fires through smoke that would block other satellites, for instance. There's no mention of Uber's ambitious self-driving vehicles in relation to the high-resolution imagery, but mapping is clearly key to the program. And unlike Google Maps or other sat views, DigitalGlobe can provide current maps with more detail than other private systems.