For almost two decades, on-street direct fundraisers for the NGO sector have endured a lifetime's worth of criticism from the public. It appears we aren't all that enamoured by the presence of friendly but unfamiliar people fundraising in our cities and towns for various causes. The name "chuggers" – which, according to the Urban Dictionary, was coined in 2002 by a columnist for the London Metro newspaper – was as insulting and distasteful then as it is now. Still the "chuggers" gonna "chug", "chug", "chug", "chug" while the haters gonna, well, they're no longer as vocal as they once were. Many charities continue to target potential new donors through direct, public fundraising despite the negative press.