Unfortunately, personal bias is a fundamental component of human nature – in other words, it's not something we can avoid. No matter how self-aware we become, every decision we make is undermined by subjective opinion and, therefore, bias, (or subconscious view perhaps is another more common term) – one of the reasons why companies are having so much trouble improving diversity and inclusion. According to Fast Company, that's why hiring managers are turning to the data-based, objective opinions of A.I. While we can't remove bias from our own brains, we can program computers to outsmart it. Thanks to a technology called machine learning, A.I. programmes can crunch massive data sets in order to identify subtle patterns, thereby pinpointing the exact places where bias crops up in the hiring process.