What will determine who leads the AI efforts in the next decade and beyond? It will be the companies best equipped to teach using massive amounts of data.

SalesForce built the best database of customers-sales interaction in the industry, and they are now increasing its value by cataloging, analyzing it and extracting insights to improve the sales process for both salespeople and customers. Indeed, thanks to that early commitment to analytics, they are in position to create AI to better match sales representatives with prospects, predict customers' questions to help providing the right information at the right time, drive the sales discussion in the most efficient way, etc.