TV can be considered as the container that keeps the essence of an era including our identity and culture; As we evolve as a society, TV is constantly reinventing itself. Our relationship with TV reflects how we integrate into a society, which is immersed more and more in technology. Against all odds, TV was not replaced by the new Information and Communication Technologies, but rather absorbed them organically, remaining, as well as the main space for creating experiences and community. That is why more than TEN generations have grown up in the warm light and soft static of their screen. The television retains the best demographers applied social science has to offer, and these researchers can determine precisely what Americans in 1990 are, want, see: what we as Audience want to see ourselves as.