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With Intelligent Tools On The Rise, How Do Brands Stay Human? Marketing Insider Group

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Intelligent tools are taking over. With the proliferation of chatbots, marketing automation, and machine learning, we marketers have opened up ways to send our messaging at scale. We've reduced human capital and data is changing the way we do business. But should machines replace humans? And how do brands use these tools while still keeping the human front and center with their branding?


How AI Will Change The Future of Content Marketing - Trust Insights

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Content marketing is one of the hottest areas of digital marketing, but content marketers are overwhelmed by demand. How will content marketers adapt and keep up with never-ending demands on their time and creativity? In this session by Trust Insights co-founder Christopher Penn, learn how AI will impact the future of content marketing. Fill out the short form below to obtain session materials.


AI and the Future of Healthcare Keynote -- Trust Insights

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The benefits of artificial intelligence – speed, accuracy, and automation of mundane tasks – take on new importance as patients demand the same levels of service and expectations from the healthcare industry as other consumer services. In this keynote from the Health:Further conference, Trust Insights co-founder Christopher Penn shares how today's commercially-available, immediately-applicable AI and machine learning technologies will change the healthcare industry's future. Learn how techniques like driver analysis, time-series forecasting, natural language processing, and intelligent conversation will deepen healthcare's understanding of the voice of the patient, and learn what parts of healthcare are highly unlikely to be automated. Complete this short form to access the video, slides, and transcript.