The recommendation has been playing a key role in many industries, e.g., e-commerce, streaming media, social media, etc. Recently, a new recommendation scenario, called Trigger-Induced Recommendation (TIR), where users are able to explicitly express their instant interests via trigger items, is emerging as an essential role in many e-commerce platforms, e.g., Alibaba.com and Amazon. Without explicitly modeling the user's instant interest, traditional recommendation methods usually obtain sub-optimal results in TIR. Even though there are a few methods considering the trigger and target items simultaneously to solve this problem, they still haven't taken into account temporal information of user behaviors, the dynamic change of user instant interest when the user scrolls down and the interactions between the trigger and target items. To tackle these problems, we propose a novel method -- Deep Evolutional Instant Interest Network (DEI2N), for click-through rate prediction in TIR scenarios. Specifically, we design a User Instant Interest Modeling Layer to predict the dynamic change of the intensity of instant interest when the user scrolls down. Temporal information is utilized in user behavior modeling. Moreover, an Interaction Layer is introduced to learn better interactions between the trigger and target items. We evaluate our method on several offline and real-world industrial datasets. Experimental results show that our proposed DEI2N outperforms state-of-the-art baselines. In addition, online A/B testing demonstrates the superiority over the existing baseline in real-world production environments.

Same-style products retrieval plays an important role in e-commerce platforms, aiming to identify the same products which may have different text descriptions or images. It can be used for similar products retrieval from different suppliers or duplicate products detection of one supplier. Common methods use the image as the detected object, but they only consider the visual features and overlook the attribute information contained in the textual descriptions, and perform weakly for products in image less important industries like machinery, hardware tools and electronic component, even if an additional text matching module is added. In this paper, we propose a unified vision-language modeling method for e-commerce same-style products retrieval, which is designed to represent one product with its textual descriptions and visual contents. It contains one sampling skill to collect positive pairs from user click log with category and relevance constrained, and a novel contrastive loss unit to model the image, text, and image+text representations into one joint embedding space. It is capable of cross-modal product-to-product retrieval, as well as style transfer and user-interactive search. Offline evaluations on annotated data demonstrate its superior retrieval performance, and online testings show it can attract more clicks and conversions. Moreover, this model has already been deployed online for similar products retrieval in alibaba.com, the largest B2B e-commerce platform in the world.

E-commerce platforms provide entrances for customers to enter mini-apps that can meet their specific shopping requirements. Trigger items displayed on entrance icons can attract more entering. However, conventional Click-Through-Rate (CTR) prediction models, which ignore user instant interest in trigger item, fail to be applied to the new recommendation scenario dubbed Trigger-Induced Recommendation in Mini-Apps (TIRA). Moreover, due to the high stickiness of customers to mini-apps, we argue that existing trigger-based methods that over-emphasize the importance of trigger items, are undesired for TIRA, since a large portion of customer entries are because of their routine shopping habits instead of triggers. We identify that the key to TIRA is to extract customers' personalized entering intention and weigh the impact of triggers based on this intention. To achieve this goal, we convert CTR prediction for TIRA into a separate estimation form, and present Deep Intention-Aware Network (DIAN) with three key elements: 1) Intent Net that estimates user's entering intention, i.e., whether he/she is affected by the trigger or by the habits; 2) Trigger-Aware Net and 3) Trigger-Free Net that estimate CTRs given user's intention is to the trigger-item and the mini-app respectively. Following a joint learning way, DIAN can both accurately predict user intention and dynamically balance the results of trigger-free and trigger-based recommendations based on the estimated intention. Experiments show that DIAN advances state-of-the-art performance in a large real-world dataset, and brings a 9.39% lift of online Item Page View and 4.74% CTR for Juhuasuan, a famous mini-app of Taobao.