Retaining customers purely depends on the relationship a retailer has with its visitors. Providing appealing offers and personalized discounts may be one of the parameters in strengthening the relationship. However, the majority of customer relationships happen with after-sales services. How well a retailer provides maintenance of the product? And, How quickly the customer receives support from the retailer? Nevertheless, the major challenge associated with customer relationships is the retailers' lack of maintenance and support.

Everyone loves shopping and chatting; it's the combination of them, doing both simultaneously that excites people most often. In today's digital age, while consumers have all that they can ask for -- convenience, speed, offers and ease of doing shopping -- they still crave for something more, a personal touch that's evidently lacking. Conversational commerce is trying to fill that gap. Retailers know only too well what personalization can do when it comes to attracting and retaining customers. One of the most persuasive ways of drawing customers to shop is artificial intelligence (AI)-powered conversational commerce.