The fast-paced age of computer connectivity is blurring the lines among physical, digital, and biological spheres. Tech is everything and tech is everywhere. Most organizations have somehow gone through a digital transformation journey. Today, almost every company is a technology company. As automation technology matures and becomes an integral part of business operations, it's time for organizations to pivot from process automation to intelligent automation, and from data-driven organizations to AI-powered organizations.

Cigniti Technologies, the world's leading AI and IP-led Digital Assurance and Digital Engineering services company, has unveiled a new brand identity reflecting its renewed vision to help its clients in accelerating their digital transformation journeys and achieve market leadership. The new brand identity reflects Cigniti's strengthened resolve to be a trusted digital transformation partner for its clients, including 60 of its Fortune 500 and 80 of its Global 2000 companies, delivering at a global scale with increasingly localized capabilities, and leveraging quality-first digital assurance, product engineering, AI, ML, data and insights, data visualization, automation, and blockchain. In addition to conveying the futuristic vision, the new logo aspires to uphold a contemporary attitude, produce a powerful visual depiction of a shift toward digitalization, and at the same time imbibe the company's software quality-first mindset. Additionally, it aims to exemplify the intense commitment and forward-thinking transformation that the business is embracing through innovation, automation, and artificial intelligence. The company's digital thinking and digital avatar are a reflection of its ability to engineer, assure, and technologically transform and accelerate outcomes for global companies, helping them achieve market leadership in their chosen lines of business.

Companies are pursuing digital transformation at an unprecedented rate, propelled often by the innovation enabled by edge computing. Aware of the limitations of legacy systems and cloud computing, businesses are looking to leverage edge devices to harness data, streamline operations, and run complex workloads in a flexible, fast and resilient way. The data reflects this story. Recent estimates forecast that there will be 27 billion connected IoT devices by 2025 (IoT Analytics 2022). Demand is being driven by strong appetite from particular sectors, such as automotive, telco, manufacturing and retail, where optimized supply chains and advanced automation have outsized impact.

Organizations of all sizes are embracing AI as a transformative technology to power their digital transformation journeys. Still the challenges around operationalizing AI at scale can still seem insurmountable, with a large number of projects failing. I've worked in big data and AI with several organizations and have seen some clear trends on why AI efforts are floundering after an enthusiastic start. These are large established organizations that have done an amazing job of garnering support from their board, C-suite, business stakeholders, and even customers to embark on AI-powered transformation journeys. They have most likely set up some form of a Center of Excellence (CoE) for AI, with key hires both in leadership and technical roles, and have demonstrated the promise of AI, using a few machine learning projects in a limited scale. Then they move to scale a project into production, and they get stuck.

In 2020, due to the pandemic, organisations have been "forced" to review and remap their CX journeys and strategic approaches by providing greater value-add to each touch point of the customer experience - through changing engagement across channels, simplifying business processes, and redesigning products or services. This led to the acceleration of digital transformation across diverse industries including the health-care, retail, food and beverage, travel, hospitality, banking and finance industry. Organisational leaders have come to realise that if they do not have a relevant digital marketing strategy, there is a high chance that they can be pushed out of that industry relatively quickly and they are therefore jumping on board the change due to the "burning platform". With greater openness and appetite that leadership teams have for digital transformation, they have come to accept that digitalisation does not necessarily take away the personal-touch. This has led to projects getting stuck mid-way and having to be fixed or restarted, with the industry finding that 80% to 90% of digital transformation projects had failed or fell short of their objectives for variety of reasons.

Tata Consultancy Services' New Unit will Help Enterprises Leverage the Power of AI, Machine Learning and Cloud to Pursue their Growth and Transformation Agenda using Microsoft technologies REDMOND MUMBAI, November 18, 2019: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, announced the setting up of a new Microsoft Business Unit (MBU). Offering a full complement of services and solutions around Microsoft technologies, and catering to all stakeholders in the enterprise, the new unit will work with customers worldwide to accelerate their Business 4.0 transformation journeys. The new unit will leverage TCS' deep domain knowledge across industries and global talent pool of nearly 50,000 engineers trained on Microsoft technologies, to help customers leverage the power of AI, automation and cloud to enhance customer experience, re-imagine employee empowerment, optimize operations and spur innovation. Moreover, TCS' unique Location Independent Agile model will help customers accelerate their transformation journeys and achieve superior outcomes with unmatched speed to value. For customers looking to scale up their innovation efforts, the new unit will provide a ready means of plugging into TCS' extensive co-innovation ecosystem and pushing the boundaries of possibilities using the full stack of Microsoft technologies to establish competitive differentiation.

Customer experience is a combination of the perceptions, emotions, and reactions that a consumer has while using different channels to interact with a company's environment, products, or employees. Major brands aspire to deliver an engaging and compelling experience across all the touch points and "moments of now" they have with their individual customers. To deliver on their ambition, they build the ability to consistently support the entire customer experience lifecycle: from initial contact, through the process of acquisition, engagement, and into a long-term relationship – anywhere, anytime, any device, seamless, contextualized, personalized, and proactive. Many of them have already started the transformation towards having a single, consistent customer platform that supports the end-to-end customer experience by interconnecting enterprise-wide sets of customer data and insights, customer engagement engines (such as marketing, CRM, commerce), and enabling processes through a digital architecture. This next-generation digital platform not only connects the whole client ecosystem of business and technology partners, but also the ecosystem of internet platforms, social networks and devices favored by the consumer.

The financial services industry is feeling the impact of the digital revolution. Maintaining growth and profitability is an enormous challenge for banks as they need to keep tinkering with the customer experience, not only to provide financial services for their customers, but also to stay more relevant in customer's lives and keep their attention. Digital platforms are fueling the on-demand economy by matching supply and demand in an accessible, low-cost way. Uber, Amazon, and Alibaba show the disruptive power of these "share" technology platforms, where buyer-seller interaction is high, a diverse range of goods are on offer, and the marginal cost of rolling out a new product or service is approaching zero. Fintechs are disrupting the industry by both cooperating and competing with banks for customer attention and thus their wallets.