Content marketing is rapidly evolving. Producing generic content and throwing it out there hoping for a miracle is no longer a marketing strategy for any business that hopes to stay competitive. Spun content on web pages, auto-generated videos, and other poor content marketing strategies will often have a negative impact on your brand, making your business that much less to succeed. TNW Conference won best European Event 2016 for our festival vibe. See what's in store for 2017.

Content marketing is rapidly evolving. Producing generic content and throwing it out there hoping for a miracle is no longer a marketing strategy for any business that hopes to stay competitive. Spun content on web pages, auto-generated videos, and other poor content marketing strategies will often have a negative impact on your brand, making your business that much less to succeed. TNW Conference is back for its 12th year. Over the past few years, successful brands have been taking advantage of advances in tech to develop successful content marketing strategies.

Momentarily, robots can only construct narratives from uncomplicated, quantitative information because humans have only developed early forms of AI termed narrow intelligence, intelligence equivalent or better than human intelligence at solving very specific lower level tasks, but in the future "robo reporters" may become advanced enough to tell personal, emotional, complicated stories. In other words, AI in its current capacity is capable of deciphering easily interpretable information (e.g., data-driven stories like the statistical analysis of a football game). Naturally, in this form, AI is incapable of composing qualitative, complex stories comparable to first hand experiences or your favorite blog or novel but eventually, algorithms will outperform human writers and be more cost effective. Content marketers will simply plug in basic guidelines and install software programs and AI will take care of the rest.