Based on Indonesia's Government Regulation no. 15 of 2005 Article 1 paragraph (2), toll roads are public roads that are part of the road network system and as national roads whose users are required to pay tolls. Toll roads can also be referred to as expressways. However, from the many advantages of using toll roads as transportation routes, there are still many accidents that occur on toll roads. The high number of accidents on the toll roads is mostly caused by human negligence. An expert researcher at the Center for Transportation and Logistics Studies (PUSTRAL) UGM said several factors causing accidents on toll roads include driver negligence, vehicles, environment and roads, and weather.

This paper studies how automated agents can persuade humans to behave in certain ways. The motivation behind such agent's behavior resides in the utility function that the agent's designer wants to maximize and which may be different from the user's utility function. Specifically, in the strategic settings studied, the agent provides correct yet partial information about a state of the world that is unknown to the user but relevant to his decision. Persuasion games were designed to study interactions between automated players where one player sends state information to the other to persuade it to behave in a certain way. We show that this game theory based model is not sufficient to model human-agent interactions, since people tend to deviate from the rational choice. We use machine learning to model such deviation in people from this game theory based model. The agent generates a probabilistic description of the world state that maximizes its benefit and presents it to the users. The proposed model was evaluated in an extensive empirical study involving road selection tasks that differ in length, costs and congestion. Results showed that people's behavior indeed deviated significantly from the behavior predicted by the game theory based model. Moreover, the agent developed in our model performed better than an agent that followed the behavior dictated by the game-theoretical models.