Until now, Tinder users have had to rely on good old-fashioned narcissism to try and determine which photo they look best in, but now it can be ascertained empirically, boosting their chances of finding matches. "Starting today, we're implementing a brand new algorithm that maximizes your match potential," a spokesperson for the dating app announced. "It's simple: Smart Photos alternates the photo first seen by others when you're shown on Tinder, notes each response as others swipe on you, and reorders your photos to show your best ones first. In testing, users saw up to a 12% increase in matches. "Tinder's Smart Photos continuously test your profile photos for their success, so that you're always leading with the photos most likely to be swiped right." "Think of us as your own personal data research team.