Many marketers anticipate that technologies like augmented reality (AR) and artificial intelligence (AI) will affect their business in the next 12 months, more so than a year prior. That's according to a study by marketing and advertising services firm NewBase (formerly Publicitas International), which polled 1,019 marketers worldwide and asked them which types of technologies they plan to prioritize over the next 12 months. Respondents chose their top 5. In 2017, 30% of respondents planned to prioritize AI in the next 12 months. A year prior, only 13% of respondents said the same.

Many marketers anticipate that technologies like augmented reality (AR) and artificial intelligence (AI) will affect their business in the next 12 months, more so than a year prior. That's according to a study by NewBase, a cloud computing and IT managed services company, which polled 1,019 marketers worldwide and asked them which types of technologies they plan to prioritize over the next 12 months. Respondents chose their top 5. In 2017, 30% of respondents planned to prioritize AI in the next 12 months. A year prior, only 13% of respondents said the same.